AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!

On this webinar recording, you'll learn...

• Simple tweaks to your website and layout that turn more visitors into booked appointments
• The most common PT website mistakes that drive away new patients (and how to fix them)
• How to make your website visible to both Google and AI tools like ChatGPT

View winning Physical Therapy Website designs at https://practicepromotions.net/!

Want more post-surgical rehab patients? Here's how to get them.

With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.

In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:

1. Dominate Google search with surgery-specific landing pages and targeted SEO
2. Run Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"
3. Offer prehab content to build trust before patients even have surgery
4. Build an email nurture sequence with recovery guides and FAQs to stay top of mind
5. Cultivate surgeon referrals with outcome reports and easy referral tools
6. Showcase real patient outcomes — timelines, case studies, and video testimonials
7. Share athlete return-to-sport milestones on social media to tell compelling recovery stories

Whether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.

🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

What if you could build a thriving PT practice without ever owning a clinic?

Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.

Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.

Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.

You'll learn:

• Why home-based care changes the patient relationship for the better
• The #1 marketing channel and referral strategies fueling Covell Care's growth
• How to manage and empower a mobile PT team
• Key operations to nail before going mobile
• Krista's big goals for Covell Care in 2026

About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.

Connect with her on LinkedIn.