『The Practice Marketing Podcast』のカバーアート

The Practice Marketing Podcast

The Practice Marketing Podcast

著者： Neil Trickett PT
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Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?

The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.

Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.

Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.

His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

© 2026 The Practice Marketing Podcast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice

    Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice
    2026/08/31

    Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online.

    In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow.

    We cover:

    • How Scott went from treating patients to leading marketing and growth at MovementX
    • Why stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketing
    • The stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presence
    • Why authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patients
    • The minimum effective approach to blogging and website optimizationThe email automation every PT practice should have running
    • How storytelling changes when marketing to patients, recruiting PTs, and building referral relationships
    • How marketing a mobile PT company differs from a traditional brick-and-mortar clinic
    • One marketing experiment that failed—and the lesson it taught

    If you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action.

    Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net
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    44 分
  • Social Media 101 for PTs

    Social Media 101 for PTs
    2026/08/24

    Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it.

    In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media.

    We cover:

    • How to optimize your social media profiles for search
    • Why social media is becoming a search engine
    • How Google Business Profile can support local visibility
    • Why video and storytelling are essential for engaging content
    • How to showcase your staff and patient success stories
    • How often PT clinics should post—and how to batch content
    • How UTM tracking can measure which posts drive website traffic
    • The difference between PR, marketing, and sales

    If you want to stop posting just to stay active and start using social media to support real practice growth, this episode will give you a clear strategy to get started.

    Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!
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    54 分
  • 5 Ways for PT Owners to Improve Google Ads Results

    5 Ways for PT Owners to Improve Google Ads Results
    2026/08/17

    Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it.

    In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients.

    We cover:

    • How much PT clinics should actually spend on Google Ads
    • The key numbers every clinic owner should track
    • Why promoting specific specialties can outperform generic campaigns
    • What to look for when choosing a Google Ads agency
    • Why asking patients “How did you hear about us?” isn't reliable tracking
    • How AI Call Intelligence can connect ad spend to booked appointments
    • How to turn Google Ads data into smarter marketing decisions

    If you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities.

    Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!
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    10 分
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