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The Practice Marketing Podcast

The Practice Marketing Podcast

著者: Neil Trickett PT
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Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?

The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.

Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.

Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.

His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.


© 2025 The Practice Marketing Podcast
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • AI Search for PTs: The Practice Search Visibility Blueprint
    2025/08/18

    It's 2025 -- and patients don't just search on Google anymore.

    They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is.

    In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025.

    These are all things we are ALREADY doing for our customers.

    🔎 [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/

    🎥 [Zoom Session] Register for this month's Ultimate PT Marketing Workshop: https://go.practicepromotions.net/monthly-pt-marketing-workshop

    Request a "PT Marketing Master" Strategy Call: https://practicepromotions.net/

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    18 分
  • Sell Cash PT Services That Patients Actually Want ($500K in Cash Last Year)
    2025/08/11

    It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?

    In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.

    Just last year, cash-based services have brought in...

    • $300K in laser therapy
    • $200K in revenue in other cash services

    Listen to learn how YOU can get started with cash services that patients are EAGER to pay for!


    Join Neil on live monthly Zoom workshops!

    I'm starting something NEW!

    I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month.

    This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc.

    The first workshop is THURSDAY, August 14th, at 12:30pm Eastern.

    We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals.


    I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow.

    Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop


    About Our Guest: Tony Cere, PT

    Tony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently.

    Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results.

    His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.

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    46 分
  • The Secret to High-Performing Organizations w/ Jennifer Raams, PT
    2025/08/04

    What's the secret to a happy, functional, THRIVING PT clinic?

    How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?

    It's all in how you LEAD.

    In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms.

    Today, she'll share how to create a clinic where people actually want to work. Excited for you to listen.


    About Jennifer Raams, PT and Business Coach

    Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-raams-executive-coach-9a92b293/

    Jennifer is an entrepreneur and leadership coach with 20 years of healthcare leadership experience.

    As the former COO of JacoRehab, she helped transform a 60-person team into a thriving, high-performing organization, building a culture of collaboration while driving growth and profitability.

    She knows the challenges of running a practice and specializes in helping leaders gain clarity, confidence, and emotional intelligence to build successful teams. After selling her practice, Jennifer transitioned to executive coaching, guiding businesses through leadership development, talent retention, and strategic growth. She joined Practice Freedom U to help practice owners navigate challenges with clarity and confidence.


    🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥

    Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…

    • SEO & AEO Services
    • Google Ads PPC
    • New Website Design
    • Social Media Marketing
    • Email Marketing
    • Digital Newsletters
    • Monthly ROI Reporting (includes REAL patient names)
    • Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist

    Just imagine if ALL OF THIS was done for you!

    Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net

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    51 分
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