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PRess Play: The StreetCred Podcast

PRess Play: The StreetCred Podcast

著者： Elena Krasnow and Jimmy Moock
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 Welcome to PRess Play: The StreetCred Podcast with Elena Krasnow and Jimmy Moock from StreetCred PR. In this podcast, Elena and Jimmy will welcome industry leaders, journalists, influencers, and friends of the firm. Our guests will shed some light on who they are–and the various twists and turns that led them to where they are today. We’re grateful to have you listening in and we hope you enjoy the show.Copyright 2025 PRess Play: The StreetCred Podcast マーケティング マーケティング・セールス 経済学
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  • Storytelling, Trust & Financial Journalism with Diana Britton (Ep. 27)

    Storytelling, Trust & Financial Journalism with Diana Britton (Ep. 27)
    2025/08/28
    In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock are joined by Diana Britton, executive editor of WealthManagement.com and host of the award-winning podcast The Healthy Advisor. Diana shares her journey from growing up in Los Angeles to building a career in financial journalism. She reflects on her early days covering pension plans, some of the standout stories she’s covered at WealthManagement.com and why trust between journalists and publicists is essential. We cover: Diana’s early inspirations and what eventually drew her into financial journalismher experience writing about defined benefit pension plansthe issues surrounding 403bs and their lack of regulatory scrutinyanalogies and insights from Philip Palaveev, author of “The Ensemble Practice”her perspective on AI in journalism and whether she can spot a ChatGPT-written pitchthe origin story of The Healthy Advisor and its human-centered missionher personal passions, including Star Wars and a childhood dream of becoming an astronautand much more! Diana’s journey highlights the power of trust, curiosity and connection in wealth management—don’t miss it! Topics: (0:15) Meet Diana Britton (1:12) What’s for lunch? (2:49) Never heard of a boca ribeye (4:10) In N Out Burger reviews (6:28) Diana’s background and growing up in Palos Verdes, LA (7:14) Three summers in Cairo working with Sudanese refugees (8:15) Her first foray into documentary filmmaking (9:04) Journalism school: NYU vs. USC (10:08) Working for Institutional Investors newsletter division (10:37) Her experience writing about defined benefit pension plans (11:28) The bug for financial journalism that led her to WealthManagement.com (12:10) The openness of financial advisors to tell their stories (12:45) First week on the job…Bear Stearns went under (14:05) 401k vs. pension plans (15:25) What makes for a story on pension plans? (16:22) Looking under the hood of a teacher’s defined benefit plan (19:35) One of the most memorable stories Diana has ever covered on 403bs (20:25) 403bs and how they escape regulatory scrutiny; how the retirement system is failing teachers (23:00) Shout out to Tony Isola! (23:35) Diana’s go to sources: Joe Duran, Doug Fritz, Brian McLaughlin and others (24:28) Incredible analogies by Philip Palaveev: describing the industry as “a monkey in a banana trap” (25:46) “The Ensemble Practice” (26:25) What is the “banana”? (28:10) Technology adoption (29:02) Wealth Management’s internal AI engine (30:55) Can you tell when pitches are written with ChatGPT? (31:45) What makes a story stand out to Diana: “We thought it was one way, but it’s actually this way” (35:52) Worst interaction with a PR person (it wasn’t anyone at StreetCred!) (37:25) The importance of respecting boundaries with journalists (38:55) Shout out to David Armstrong! (39:52) It’s not all bad—real relationships with journalists and publicists (40:10) The importance of trust (43:47) The origin story of The Healthy Advisor podcast and its important human-centered mission (45:28) Impactful episode with George Kinder “The Father of Life Planning” on the art of mindfulness (46:35) How do you meditate? (47:52) Time for our Play segment! (48:09) Dreams of being an astronaut and writing a letter to NASA (49:20) Star Wars fandom and favorite movie (52:05) They don’t make ‘em like they used to (54:39) Moment of gratitude for the Wealth Management team (56:57) Thank you to our listeners! Connect with StreetCred PR: Contact Us: https://streetcredpr.com/contact/ StreetCred PRWebsite: https://streetcredpr.com/ Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ Elena Krasnow on X (Twitter): https://twitter.com/elenaspeaking Jimmy Moock on LinkedIn: https://www.linkedin.com/in/jimmy-moock-3103162/ Jimmy Moock on X (Twitter): https://twitter.com/jimmymoock StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ StreetCred PR on X (Twitter): https://twitter.com/StreetCred_PR Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR Connect with Diana Britton: Wealth Management: https://www.wealthmanagement.com Diana Britton on LinkedIn: https://www.linkedin.com/in/diana-britton-8826b53/ About our Guest: Diana Britton is the executive editor of WealthManagement.com, covering independent broker/dealers and RIAs from all angles. She’s also the host of the Jesse H. Neal Award Winning Podcast, The Healthy Advisor, focused on advisor health and wellbeing. All told, she’s been at WealthManagement for almost 15 years, and so it’s fair to say, she’s seen it all. Diana is a Los Angeles native native, and now lives in Rocklin, California.
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    1分未満
  • Jacqueline Martinez “The Velvet Hammer”: Her Journey Through M&A (Ep. 26)

    Jacqueline Martinez “The Velvet Hammer”: Her Journey Through M&A (Ep. 26)
    2025/07/28
    In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock sit down with Jacqueline Martinez, managing partner at Alaris Acquisitions. Jacqueline shares her journey into M&A, her experience working at United Capital during its landmark sale to Goldman Sachs and her perspective on the human side of dealmaking. She also reflects on a decade-long partnership with Allen Darby and how their work at Alaris helps buyers and sellers find their best match. We cover: Jacqueline’s early days in M&A and her time with the United Capital teamthe curiosity to be more neutral in the dealmaking process that brought Jacqueline to Alarishow to proceed when clients learn about a sale from the headlines instead of their advisorJacqueline’s personal passions, including her secret talent as a gift wrapper and her well-earned nickname, “The Velvet Hammer”and much more! Learn more about Jacqueline’s story and how the team at Alaris is changing the way buyers and sellers come together! Topics: (0:15) Meet Jacqueline Martinez (1:23) What’s for (plot twist) breakfast? (2:00) Coffee or tea? (3:07) Already thinking about happy hour (4:16) Jimmy and Jacqueline go way back (4:32) Jacqueline’s professional background and how she got her start in M&A (4:55) Gary, Joe, Mike…the whole gang at United Capital! (5:55) Joe Duran’s infamous holiday parties (6:50) 10 years of partnership with Allen Darby (7:49) Curiosity about being more neutral in the seller/buyer dynamic (8:15) Alaris and its agnostic approach (8:57) “The four horsemen of inorganic growth” (10:05) An abundance of opportunity for sellers (10:38) “So many different flavors of what partnership can look like” (12:45) Succession planning: are advisors taking their own advice? (13:35) Exit plans aren’t always as expedited as people think (14:44) Alaris Acquisitions Lens (15:45) Buyers and sellers match-making (17:25) When clients learn about a potential sale from the headlines instead of their advisor (20:35) Paranoia & PR go hand in hand (21:10) The United Capital sale to Goldman Sachs (23:15) Montage Laguna Beach David Bowie tribute on the night he died (25:42) What Jacqueline is most excited about right now at Alaris (27:15) Recent favorite moments from the Buyer’s Boardroom (28:05) “The freak out moment” (29:15) Being a calm guide to sellers (30:15) Change is scary no matter who you are (31:25) Our many, many listeners (32:05) Time for our Play segment! (32:30) An alternate life as an interior designer/professional gift wrapper (34:00) Love of traveling (34:25) Going to Barcelona? Hit Pallella Club (35:30) Moment of gratitude (36:11) Call her “The Velvet Hammer” (37:52) From one podcast host to another (38:22) Thank you to our listeners! Connect with StreetCred PR: Contact Us: https://streetcredpr.com/contact/ StreetCred PRWebsite: https://streetcredpr.com/ Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ Elena Krasnow on X (Twitter): https://twitter.com/elenaspeaking Jimmy Moock on LinkedIn: https://www.linkedin.com/in/jimmy-moock-3103162/ Jimmy Moock on X (Twitter): https://twitter.com/jimmymoock StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ StreetCred PR on X (Twitter): https://twitter.com/StreetCred_PR Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR Connect with Jacqueline Martinez: Alaris Acquisitions Website: https://www.alarisacquisitions.com/ Jacqueline Martinez on LinkedIn: https://www.linkedin.com/in/jacqueline-martinez-/ About our Guest: Jacqueline Martinez is the managing partner of Alaris Acquisitions, an M&A advisory firm exclusively dedicated to the wealth management industry. Previously, Jacqueline served on United Capital’s M&A team where they executed on adding $10.5B in acquisitions to the organization in the five years leading up to the firm’s sale to Goldman Sachs in 2019. Following her two years at Goldman Sachs, she joined Allen Darby at Alaris where they led the team through executing 43 closed acquisitions in a short 3-year period with the nation’s top wealth management firms. Jacqueline is also the co-host of the podcast The Buyer’s Boardroom, where she shares insights and best practices to help sellers and buyers successfully execute their M&A aspirations.
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    40 分
  • Behind the Headlines with Greg Bartalos of Barron’s Advisor (Ep. 25)

    Behind the Headlines with Greg Bartalos of Barron’s Advisor (Ep. 25)
    2025/06/26

    In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock are joined by Greg Bartalos, editor-in-chief of Barron’s Wealth & Asset Management Group. Greg tells our listeners the story of how he landed at Barron’s—not once, but three times—and offers valuable advice on how to foster relationships with journalists in the financial services space.

    We cover:

    • the entire arc of Greg’s career
    • what makes a pitch standout in his inbox
    • the trends he is most excited about exploring right now
    • Greg’s role in Barron’s legendary summits and events
    • the importance of active listening when it comes to building relationships with journalists
    • Greg’s personal passions
    • …and much more!

    Don’t miss this conversation packed with insider perspective from one of the most respected editors in the industry!

    Topics:

    (0:38) Meet Greg Bartalos (1:00) What’s for lunch? (3:00) Ketchup and eggs, yes or no? (5:00) Greg’s childhood and early background (5:30) Mark, give back the sound effect machine! (6:00) Greg’s experience with the world of advertising and Mike Greenwell (8:00) His pivot from advertising to journalism (9:10) Throwback to Radio TV Reports (10:20) Landed at WNYC Radio (10:30) The journey: Institutional Investor, Bloomberg, Individual Investor, Barron’s, Yahoo! Finance, Barron’s, RIA Intel, and then back to Barron’s a third time (12:00) No, Mark, really…give it back (12:45) Jimmy story time! Remember Loose Press Clippings? (16:18) The draw of Barron’s standard of journalism and culture (18:48) PR people faux pas (and how to avoid them) (22:00) The value of face to face time with the media (23:00) What makes a pitch stand out to (26:00) The importance of personalized pitches and finding common ground (29:15) Think like a journalist (31:25) Barron’s Advisor events and legendary summits (33:32) Tips for making podcasts guests more comfortable (35:40) The value of active listening (38:58) Practice management and wealth management, and the pros and cons of writing about each one (41:50) Time for our Play segment! (42:04) Dream jobs as a kid (42:47) Go Baltimore Orioles! (47:00) Greg’s love of music and impressive record collection (49:28) Moment of gratitude (53:55) Thank you to our listeners

    Connect with StreetCred PR:

    Contact Us

    Website

    LinkedIn: Elena Krasnow X (Twitter): Elena Krasnow

    LinkedIn: Jimmy Moock X (Twitter): Jimmy Moock

    LinkedIn: StreetCred PR X (Twitter): StreetCred PR

    Subscribe on YouTube

    Connect with Greg Bartalos: Website: Barron’s Advisor LinkedIn: Greg Bartalos

    About our Guest: Greg Bartalos is editor in chief of Barron’s Wealth & Asset Management Group. He previously was editor of Institutional Investor’s RIA Intel, which he helped launch in 2019. He also was editor in chief of Barrons.com and has worked at Yahoo Finance and Bloomberg News.

    Publishing Tags: StreetCred PR, Press Play, Podcast, Elena Krasnow, Jimmy Moock, Public Relations, Financial Services, Barron’s Advisor, Barron’s, Greg Bartalos, Alternative Investments, Financial Journalism, Active Listening
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    55 分
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