EP315 Profit With A Plan Podcast Release date: August 12, 2025

Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.

In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.

If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.

Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.

• Why most SEO advice online is dangerously outdated

• What authority signals Google looks for—and how to build them

• The E-E-A-T framework that determines your ranking potential

• How to create content that ranks and converts (not just traffic bait)

• Why blog strategy is more about search demand than brainstorming

• How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape

00:00 – 01:00 Intro: Why SEO isn’t working the way it used to (and what’s changed)

04:00 – 06:30 Steven’s origin story: Scaling a content portfolio to 7-figures without ads

07:00 – 09:45 The two real levers of SEO today: Content & authority

10:00 – 13:30 How Google evaluates authority and why backlinks still matter

14:00 – 17:00 E-E-A-T explained: Expertise, Experience, Authority, Trust

18:00 – 21:30 Blogging strategy that works: Forget brainstorming—follow search intent

24:00 – 28:00 Why writing for humans (not algorithms) improves ranking and retention

30:00 – 33:00 The role of engagement, hooks, and bounce rates in modern SEO

34:00 – 36:00 How Google and AI platforms crawl your site—and how to stay relevant

Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com

🚀 Free Growth & Marketing Audit If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter. 👉 Book yours now at ProfitBoosterBiz.com

👤 About Marcia Riner Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity EP313 Profit With A Plan Podcast Released: July 29, 2025

Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark.

In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions.

If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs.

• [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey

• [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit)

• [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever

• [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead)

• [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person”

• [19:00] How to analyze your financial reports without doing your own books

• [21:00] Why understanding your break-even point is the foundation for real growth

• [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures

• [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity

• [32:00] Why financial clarity is the difference between surviving and scaling

🔗 Grab Tanya’s free resource: ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️