『PR PLAN: DISNEY, POPPI SODA, THE AVIATION INDUSTRY, MANGIONE WEBSITE』のカバーアート

PR PLAN: DISNEY, POPPI SODA, THE AVIATION INDUSTRY, MANGIONE WEBSITE

PR PLAN: DISNEY, POPPI SODA, THE AVIATION INDUSTRY, MANGIONE WEBSITE

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(Recorded 2/17/25) - America's Favorite PR team is back with a new episode. Following Disney's DEI cancellation, we take a look at the company's recent removal of the once-apologetic introduction card to its classic vault movies for the portrayal of Indigenous cultures and non-white ethnicities. Was the former intro card performative, or is this a brand evolution? Poppi "soda" also got itself into some hot Apple Cider Vinegar with its recent Super Bowl vending machine stunt. We talk about what went wrong with the brand's crisis communications plan and pitch a better way to use their Super Bowl funds. Next, airplanes are crashing daily. What does this mean for the aviation industry, and what can commercial airlines communicate to consumers amidst the tragic headlines? Lastly, Luigi Mangione took a page from the PR playbook of Justin Baldoni and launched a new website to communicate with his followers. Are websites the new notes app? We talk about it. (And please leave us 5 stars if you enjoy this show).

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