Send a text

In this powerful and unfiltered episode, Willie Rodriguez sits down with Paul Capote owner of PGL, better known as the "Miami Landscaper", for a real conversation about debt, discipline, faith, leadership, and the future of the green industry.

Paul has been in the industry for 17 years, and he’s still growing, still learning, and still refining. From surviving the COVID boom, to navigating heavy debt, vendor credit, and high-interest loans — this episode pulls back the curtain on what it really takes to build a landscaping company in today’s Florida market.

What We Cover:
The Hard Years & The Reset 2023–2024 were tough. Cash flow pressure. Equipment debt. Vendor balances. 2025 became the year of repair — clearing trucks, stepping away from vendor credit, tightening operations, and building a stronger foundation.

Debt & Financial Accountability– Why high-interest loans should only be used strategically– The danger of promising too much– Why knowing your numbers protects your business– The truth about vendor debt in the industry.

Locking in Product & Managing RiskWith Florida freezes, volatile pricing, and supply chain uncertainty, Paul breaks down what it actually means to guarantee pricing in today’s environment.To lock in product means tying up capital, space, manpower, and deposits — sometimes increasing costs 25–40%.

But for contractors who understand long-term vision? That $100K tied up today could unlock $4–6 million in opportunity tomorrow.

Trust, Documentation & ProfessionalismHandshakes aren’t enough anymore. Quotes must be documented. Verbal agreements create chaos.

We talk about:
– Why eye contact matters
– Why documentation protects everyone
– Why accountability scares people
– How shadiness is hurting the industry

Raising the Standard of Blue-Collar WorkPaul speaks passionately about elevating tradesmen:– Remove the word “laborer”– Use titles like Landscape Design Tech– Create pride in the craft– Implement SOPs and production bonuses– Build structure with AI systems like Lana.

Quality matters. Mulch glue matters. Details matter.“Put your name on it and make it perfect.”

Faith, Growth & Breaking Generational CursesThis episode goes deeper than business.
Paul opens up about:
– Becoming a father
– Bringing back his podcast “We the Tradesman”
– Leading men’s groups
– Prioritizing faith over fear
– Losing a $100K client and not being shaken
– Choosing peace over money
“Money is just money. Opportunity to do God’s will is more powerful.”

This is a conversation about becoming the kind of man — and business owner — who can handle what’s coming next.

🌱 The Bigger Picture
We are the present and the future of this industry.
The older generation is retiring.
The decisions we make today will pioneer tomorrow.

If you're a landscaper, grower, nursery owner, or tradesman trying to build something sustainable — this episode will challenge you to operate with clarity, discipline, and conviction.

Hosted by Willie Rodriguez
Produced by Eddie Gonzalez
Follow Paul: @miamilandscaper
Follow the show & watch clips on Instagram
🚀 Interested in being a guest or sponsoring an episode? Reach out.

Every episode is about growth.
Every conversation is about raising the standard.

Welcome to Episode 89.

Support the show