Kansas Jayhawks score a major win off the field with Ripple CEO Brad Garlinghouse’s game-changing $5–6 million annual jersey patch deal, boosting the athletic program’s budget and uniting KU pride with business savvy. Meanwhile, the Big 12’s new Monster Energy patch stirs debate—will the flashy branding clash with the Jayhawks’ tradition, and did the league undersell its own value?

Derek Johnson breaks down KU Football’s key takeaways from Big 12 Media Days, spotlighting the quarterback battle between Ballard and Marshall and Coach Lance Leipold’s focus on roster depth to finally win nail-biting one-score games. Hear inside updates on recent transfer commits for baseball and softball, and get the latest on a crucial eligibility ruling that could shape KU Hoops’ roster. Are the Jayhawks set for a breakthrough year on and off the field?

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