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Own Your Brand, Own Your Career with Andy Storch

Own Your Brand, Own Your Career with Andy Storch

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 Are you just 'doing your job' or are you charting your own course? In today's busy world, simply working hard isn't enough—your reputation matters. Join Dr. David Morelli, William Oakley, and special guest, author and speaker Andy Storch, as they dive into his new book, Own Your Brand, Own Your Career. Learn why building an authentic personal brand is a crucial act of taking ownership of your life. Discover the three things you should always be doing to set yourself up for future success, and find out how to define your legacy starting today. This is essential listening for anyone who feels stuck, powerless, or simply wants more from their professional life.

Key Topics:• Own Your Brand and Career: Careers often "just happen" without intention, leading to unfulfillment. Taking ownership is an active choice that provides hope and a path to a better life.

• The Myth of "Just Work Hard": Doing great work is table stakes. You must also ensure key people know about your accomplishments, skills, and value. A manager cannot promote someone they don't know.
• Self-Awareness is the Foundation: To build an authentic brand, start with self-reflection (on strengths, values, and energizers) and seek feedback to correct blind spots (like assuming your strengths are universal).

• Your Brand is Your Reputation: Everyone has a brand; it's what people think of you. You must be intentional about shaping it through alignment—your inward identity must align with your outward actions and presentation.

• The Trade-Off Mindset: There are "no right or wrong decisions, only trade-offs." This growth mindset encourages experimentation and following curiosity, as every outcome provides an opportunity to learn.

• Focus on Legacy and Human Skills: Think about your legacy (what you want to be remembered for, like empowering others) and invest in human skills (communication, empathy, critical thinking), which will become the most valuable skills as technology advances.
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