The best outreach is the outreach you never have to send. When you're clear on what you want to be known for, people read a couple weeks of your posts and show up already pre-sold.

In this episode, Molly breaks down the three types of content (wide net, middle of funnel, and bottom of funnel), what to change depending on where you're stuck, and why LinkedIn rewards crisp writing and a real stand. Plus the one question she asks before she puts anything out: why should someone care about this?

Here's what Molly explores:

• Picking what you want to be known for and talking about it consistently, knowing you can always broaden out later

• Wide net topics like leadership, parenting, or being a female founder that bring new people to your profile, and why only talking about your core topic can bore people out

• Middle of funnel content that solves your niche's problem, and bottom of funnel content that tells people how to work with you

• Not getting clients from LinkedIn? You may never have invited anyone to work with you. Plateaued? You may need fresh top of funnel content

• The client whose post on Airbnb going remote went viral, and why you have a bit of a responsibility to weigh in when something big hits your industry

• Always tag the outlet, the reporter, or the person you're talking about (with one exception: when you're leaving a job)

• Why the internet isn't your journal: get to the other side, get to the wisdom of it, and then share

• LinkedIn is a job-seeking platform at its core, and the scheduled vacation post that outperformed the rest because it was crisp writing with a strong perspective

Want help getting your content right? Join the waitlist for Impressions at mollygodfrey.com/impressions

Thanks for listening to Outspoken If something landed, share it or sit with it. And when you're ready to go deeper, connect with me on LinkedIn.

Someone accepted your connection request. Now what? Not a pitch, and not a stream of DMs. You can't manufacture someone else's timing, so let your content, your generosity, and your patience do the heavy lifting.

In this episode, Molly walks through what she does after a new connection says yes, how she keeps up with a growing network without pretending she can be friends with everyone, and where she uses AI (and where she won't). Plus the story of one LinkedIn tag that turned into a client, a keynote, and one of her biggest community advocates.

Here's what Molly explores:

• Ring the bell on your hottest leads' profiles, or add them to a Sales Navigator lead list or a simple spreadsheet, so you can show up consistently in their comments

• Why Molly gives new connections time instead of chasing them, and lets her trainings, collaborations, and newsletter do the nurturing

• Lightly starting a conversation, and using your instinct to tell whether someone is open to it or just needs more time

• Adding value that has nothing to do with your services: a call for speakers, a podcast guest spot, a good event worth showing up to together

• You get to have priorities: tiers of connection, seasons of business, and why events, communities, and round tables help you scale connection beyond your own capacity

• From a 2024 tag to a 1:1 client, an in-person conference, a keynote, and a community affiliate: what's possible when a LinkedIn connection goes offline

• AI as a system and an organizer, not a writer, and the client who stopped using AI for their writing and saw impressions around 3X

Thanks for listening to Outspoken If something landed, share it or sit with it. And when you're ready to go deeper, connect with me on LinkedIn.

Everyone is using AI scripts and automations to do their outreach right now. Which is exactly why a little actual human language, and no pitch at all, goes such a long way. A friendly "I want you in my network" lets your content do the nurturing for you.

In this episode, Molly gets into the (very minimal) tools she actually recommends, the three kinds of responses every outreach effort gets and how to track each one, and her honest answer to the question she's asked almost every day: send a note or leave it blank? Plus how much outreach is enough, depending on your offer, your capacity, and your season of business.

Here's what Molly explores:

• Why connecting with no agenda, just a warm, human hello, is working better than the pitch right now
• The tool stack is smaller than you think: no LinkedIn plug-ins or automations, just Sales Navigator, with Notion and a few AI tools working behind the scenes
• The three outreach outcomes (ready now, interested but not yet, accepted with no reply) and how to keep track of each one without hounding anyone
• Why a 20–30% acceptance rate is the benchmark, and what to look at if you're below it: your profile, your connection message, or your content
• Note or no note? The data says blank requests get accepted more often. Molly sends a note 100% of the time anyway, and explains why
• Front-load the personalization into who you reach out to, then standardize the message, and why your outreach style should sound like you, whether that's minimal or chatty
• How much is enough: up to 150–200 a week if you need clients now, 50–100 if you're capacity-limited, and why you get to choose the season you're in
• A 30-minute audit to try today: make sure you're connected with the clients, referral partners, and people you've met at events this year

Thanks for listening to Outspoken If something landed, share it or sit with it. And when you're ready to go deeper, connect with me on LinkedIn.