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  • 35: Philippe Auclair: plotting the path of Kylian Mbappé

    35: Philippe Auclair: plotting the path of Kylian Mbappé
    2026/05/13
    French football writer Phiippe Auclair discusses his latest book, The Mbappé Project: Making a Football Superstar, about the careful orchestration of the career of France icon Kylian Mbappé.
    Philippe explains how Mbappé’s family and a tight-knit group of advisers have set a professional and commercial course from Monaco to Paris Saint-Germain and Real Madrid, and discusses how the complications of that club career have affected perceptions of the FIFA World Cup-winning striker.

    He also explores the differences between Mbappé’s public profile and those of earlier French heroes – including the likes of Eric Cantona and Thierry Henry, subjects of previous Auclair biographies – and what that might tell us about footballers and the media in 2026.

    Outlines is presented, produced and edited by Eoin Connolly.

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    1 時間 10 分
  • 34: Tim Percival: how coaches play the media game

    34: Tim Percival: how coaches play the media game
    2026/04/29
    England Rugby team communications lead Tim Percival talks about his award-nominated debut book, On The Record & On The Ball: How Elite Coaches Master the Media.
    He runs through the lessons of his conversations with 30 top-level operators – including Eddie Jones, Roy Hodgson, Emma Hayes, Ange Postecoglou, Zak Brown and Mickey Arthur – and his own career helping to navigate narratives on and off the field.
    He reveals the goals of coaches’ media strategies, explores the influence of personal philosophies and the importance of managing relationships, discusses the implications of diverse digital media storytelling, and much more.
    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
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    1 時間 1 分
  • 33: Matthew Barrett: Goal Click into place for the World Cup

    33: Matthew Barrett: Goal Click into place for the World Cup
    2026/04/15
    Goal Click founder and CEO Matthew Barrett talks through the evolution of the first-person sports storytelling platform, which has helped unearth original perspectives from surprising locations and communities around the world.
    He explains where the company finds its storytellers, and how it has expanded its horizons – moving into sports beyond football, while incorporating video and live storytelling events alongside written accounts and its signature photographic projects.
    And he maps out Goal Click’s plans for the FIFA World Cup in Canada, Mexico and the US, from its plans and partnerships to its approach to the controversies, sensitivities and complexities surrounding a mammoth tournament.
    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
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    58 分
  • 32: Sam Carp and Richard Gillis: taking care of business

    32: Sam Carp and Richard Gillis: taking care of business
    2026/04/03
    SportsPro head of editorial Sam Carp and Unofficial Partner founder Richard Gillis explore the role and challenges of the sports industry media.
    They discuss changes in the sector’s relationship with its audience – specialists and casual alike – across platforms like events and podcasts and amid greater mainstream coverage.
    And as April’s SportsPro London event aims to address ‘the reality of sport, right now’, they ask how conversations about the sports business are shaped by competing incentives and perspectives – from enthusiastic sellers to alienated fans.
    SportsPro London will be held at the Kia Oval on 29th and 30th April. Click here to find out more.
    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
    Threads:     @outlines_podcast
    Bluesky:     @outlinespodcast.bsky.social
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    1 時間 22 分
  • 31: Tony Pastor: the rest is podcasting

    31: Tony Pastor: the rest is podcasting
    2026/03/18

    Goalhanger co-founder Tony Pastor explains how the UK’s leading independent podcast production company is taking the medium into new spaces.

    He reflects on how media rights deals with DAZN, LaLiga, Netflix and the Premier League have made The Rest Is Football – fronted by fellow Goalhanger co-founder Gary Lineker, Alan Shearer and Micah Richards – an ever more visually compelling experience.

    And he delves into the strategies behind Goalhanger success stories like The Rest Is Politics, The Rest Is Entertainment, and global smash hit The Rest Is History – a favourite of everyone from Oscars host Conan O’Brien to Disney chief Bob Iger and Canadian prime minister Mark Carney.

    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
    Threads:     @outlines_podcast
    Bluesky:     @outlinespodcast.bsky.social
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    Check out the newsletter: Outlines – notes in the margins of the sports industry

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    59 分
  • 30: Ed Chamberlin: from the racecourse to the living room

    30: Ed Chamberlin: from the racecourse to the living room
    2026/03/10
    With huge horse racing events like the Cheltenham Festival and the Grand National on the horizon, ITV Racing’s Ed Chamberlin explains the unique role of the live TV sports presenter.
    He talks about acting as a conduit between the racing community and a multi-layered audience at home, the importance of intensive preparation and communication, turning nerves into energy, and letting the pictures do the talking.
    He also reveals what drew him to the racecourse from fronting Premier League coverage at Sky Sports, explains why Des Lynam remains the reference for presenters to this day, and sets out how he’s applied the lessons of his job to other professions through coaching.
    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
    Threads:     @outlines_podcast
    Bluesky:     @outlinespodcast.bsky.social
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    Check out the newsletter: Outlines – notes in the margins of the sports industry

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    1 時間 13 分
  • 29: Charlie Copsey: the first rule of Underground Fan Club

    29: Charlie Copsey: the first rule of Underground Fan Club
    2026/02/18

    Underground Fan Club founder and broadcast producer Charlie Copsey talks about how her company has been rethinking live events as more immersive, personality-led experiences.

    She explains what inspired the Underground Fan Club approach, how it works with talent to bring more vibrant concepts to life while keeping brands onside, and what it aims to bring to fans at every event.

    And she reflects on the lessons of her career in broadcasting – most notably as the longtime former producer of BBC Radio Five Live favourite Fighting Talk. She discusses the importance of format and creativity, and her ongoing professional partnership with presenter Colin Murray.

    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
    Threads:     @outlines_podcast
    Bluesky:     @outlinespodcast.bsky.social
    TikTok:     @outlines.podcast

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    55 分
  • 28: EJ Schultz: making 30 seconds count at the Super Bowl

    28: EJ Schultz: making 30 seconds count at the Super Bowl
    2026/02/04

    As the New England Patriots and Seattle Seahawks prepare to face off in Santa Clara, Ad Age news editor EJ Schultz talks through the art and science of the Super Bowl commercial.

    He explains how their role and relevance have evolved in the digital era - where the massive audience of the NFL championship game has become more and more of a TV outlier - and dips into the creative and cultural trends that have defined them in recent years.

    He also compares the Super Bowl as a US media platform to the Olympics and FIFA World Cup, and picks out some of his favourite and most effective spots from previous editions.

    Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

    Instagram: @outlines_podcast
    Threads:     @outlines_podcast
    Bluesky:     @outlinespodcast.bsky.social
    TikTok:     @outlines.podcast

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    58 分