The latest episode of the Outfoxed podcast by Hunter.io features Jonathan Del Gatto, founder of Brighter and Director's Cut.

Jonathan shares why he only targets about 10 prospects at any given time despite a 25-year career making ads for brands like Nike, Budweiser, and Microsoft, how connected TV is making targeted video advertising accessible to brands that never could have afforded traditional TV, and why audiences returning to free streaming means we're going full circle — except now the ads are actually targeted. He also breaks down why most cold emails fail because they sacrifice quality for scale, and why the most valuable thing you can send a prospect is real thinking, not a template.

This episode is for anyone trying to stand out in outreach, founders thinking about video advertising for the first time, and creative professionals who know they need to sell but struggle to talk about what they do, with an honest perspective from someone whose work has been recognized at Cannes, the Effies, and the Clios.

Podcast Episode Highlights:

• Why he spends six times more effort on research than on sending, and only prospects about 10 people at a time
• How connected TV platforms are letting smaller brands run targeted ads that used to require massive budgets
• His brand sweet spot: too big for DIY, not yet ready for a big agency
• A live teardown of real cold emails and why effort and specificity matter more than volume

About Jonathan Del Gatto:

Jonathan Del Gatto is the founder of Brighter, a production company built to challenge the inefficiencies of traditional advertising production, and Director's Cut, a coaching community where he helps video professionals move from freelancer to founder. Over a 25-year career as an editor, director, and producer, he built two multimillion-dollar companies and created work for brands including Budweiser, Nike, and Microsoft, earning recognition at Cannes, the Effies, and the Clios. His work is part of the permanent collection at the Museum of Modern Art.

Learn more about Jonathan Del Gatto via:

• https://www.abrightercompany.com/
• https://www.directorscut.studio/

Credits: Podcast theme music by Transistor.fm.

The latest episode of the Outfoxed podcast by Hunter.io features Amber Gaige, founder and chief marketing advisor of Far Beyond Marketing.

Amber shares how she went from growing up in her family's plumbing business to building and selling her first marketing company to private equity, then relaunching a new firm so she could stay home with her son while still serving entrepreneurs. She explains why clarity of message is the first thing she has to fix with nearly every client, how the StoryBrand seven-part framework became the foundation of her agency's approach, and why face-to-face meetings are commanding a premium after years of everyone defaulting to Zoom.

This episode is packed with practical advice for entrepreneurs figuring out where to spend their first marketing dollars, agency founders learning how to scale beyond themselves, and anyone trying to cut through the noise in a world where strategic plans beat random acts of marketing every time.

Podcast Episode Highlights:

• Why operational goals should drive marketing budgets — not the other way around
• How she helps franchise brands navigate the tension between franchisor control and local marketing needs
• Why she tells early-stage entrepreneurs to hold off on the ICP exercise and just sell until they have consistent revenue
• The case for hiring a business coach before you think you can afford one
• Why the entrepreneurs who succeed are the ones willing to delegate their lesser strengths

About Amber Gaige:

Amber Gaige is the founder and chief marketing advisor of Far Beyond Marketing, a Dallas-based marketing firm that serves entrepreneurs across the US with strategy, messaging, and marketing systems. She is one of only 700 certified StoryBrand Guides globally and the author of "The Far Beyond Marketing Guidebook: How to Stop Being Duped by Ineffective Marketing." Her team of 14 currently serves between 75 and 100 clients.

A third-generation entrepreneur, Amber grew up in her family's home services businesses, built and sold her first marketing company to private equity in 2018, and relaunched her consultancy to stay closer to home and her son. She is based in McKinney, Texas.

Learn more about Amber Gaige via:

• https://www.farbeyondmarketing.com/
• https://www.linkedin.com/in/ambergaige/

Credits:
Podcast theme music by Transistor.fm.

The latest episode of the Outfoxed podcast by Hunter.io features Matt Lauro, founder of Fractional CRO.

Matt shares how he transitioned from leading global marketing teams at companies like KellyOCG and Adecco to building his own fractional CRO practice, why he strips clients back to one or two core channels before adding complexity, and how face-to-face and offline outreach is becoming a serious differentiator as digital engagement rates decline. He breaks down why most founders struggle to narrow their ICP, how customer focus groups reveal positioning gaps that internal teams miss, and why the hardest part of any engagement is change management, not strategy.

This episode is for founders who've hit a growth plateau, fractional executives figuring out how to go to market, and anyone trying to move from hustle-driven revenue to something repeatable — with practical advice on channel strategy, ICP discipline, and building trust as an outsider coming into someone else's business.

Podcast Episode Highlights:

• Why stripping back to one or two strong channels beats spreading budget across a dozen you can't measure
• How offline and in-person outreach is cutting through as digital channels get noisier
• The ICP trap: why identifying your ideal customer is easy but filtering everything through it is hard
• Why he meets every stakeholder before making recommendations — and how being an outsider gets more honest customer feedback
• How the Fractional CRO Collective is built around operators who do strategy and execution, not just advice

About Matt Lauro:

Matt Lauro is the founder of Fractional CRO, a consultancy that helps staffing firms and B2B service companies build predictable revenue engines. He has over 20 years of experience in global sales and marketing, including senior roles at KellyOCG, Pontoon Solutions, and the Adecco Group, where he led teams across strategy, brand, demand generation, and sales enablement.

Having launched Fractional CRO as a side practice before going full-time in 2025, Matt is based in Charlotte, North Carolina.

Learn more about Matt Lauro via:

• https://www.fractionalcro.org/
• https://www.linkedin.com/in/mattlauro/

Credits: Podcast theme music by Transistor.fm.