In this episode of Outdoor Hospitality Weekly, Matt talks with Tori Bolt, co-founder of Bolt Farm Treehouse, about building one of the most iconic luxury outdoor destinations in the country.

Tori shares how Bolt Farm grew from a single handcrafted treehouse into a design-driven, experience-first brand with national demand and a loyal following. We dive into land selection, guest experience strategy, the details that drive premium pricing, and how she and Seth scale while protecting the soul of the brand.

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In this episode of Outdoor Hospitality Weekly, Matt and Alex break down everything they learned at the 2025 Outdoor Hospitality Conference & Expo in Louisville. From shifting demand patterns to the rise of strategic revenue management, this conversation recaps the real trends shaping operators heading into 2026.

They dig into the growing role of AI tools like Campspot’s new pricing engine, why transient softness is pushing parks toward smarter site mix strategies, and how operators are rethinking long-term vs. short-term segmentation. Matt shares insights from investor and broker conversations including why deal flow is slowing, what distressed opportunities are emerging, and how consolidation is evolving.

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In this episode of Outdoor Hospitality Weekly, we sit down with Jesse Baker, founder and CEO of JET Hospitality, to unpack how independent operators can outperform the big corporate consolidators moving into outdoor hospitality.

Jesse shares how he scaled JET from a single riverside property to a multi-million-dollar portfolio using his “hedgehog investment model”—buying distressed, underperforming assets and transforming them into boutique destinations full of character, culture, and cash flow.

He breaks down what makes this model work: finding underpriced problems instead of overpriced perfection, building teams that protect authenticity, and creating loyalty systems like JET Passports that connect guests across the brand.

It’s a playbook for anyone who believes the future of outdoor hospitality belongs to operators who can scale without losing soul.

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