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In this episode, I share a behind-the-scenes look at how Farah and I build, develop, and maintain a high-performing team inside our coaching companies — using a method that actually works in the real world, not a corporate, box-ticking formality.

For years, both of us experienced the traditional appraisal system in retail: once-a-year reviews, long forms, HR paperwork, and conversations that felt more like obligations than genuine development.

Nothing about it was connected to core values, real performance, or culture.

It never truly helped people grow.

It simply met a deadline.

What we use now is the complete opposite.

We follow the EOS framework by Gino Wickman, and in this episode I walk you through exactly how we use tools like the People Analyser, GWC, and monthly check-ins to evaluate our team in a way that’s simple, consistent, and aligned with the values our business is built on.

I break down why core values matter more than any skill set — and how we defined our own values: Client-Centric, Growth Is a Priority, and Unimpeachable Character.

These aren’t posters on the wall.

They are the standards the team live by daily.

Every team member knows them, can give examples of how they’ve demonstrated them, and is reviewed monthly against them.

It’s honest, practical, and respectful — not corporate bureaucracy.

Farah also explains how we use the GWC framework (Get It, Want It, Capacity To Do It) to identify whether someone truly fits their role.

You’ll hear powerful stories about people who were great on paper but didn’t align with our culture, and others who transformed once the expectations were clear.

We even share examples of team members navigating life changes like new babies, shifting capacity, and growing responsibilities — and how monthly check-ins keep communication open long before any issue becomes a problem.

We also talk about setting the bar: why five out of six value-based “pluses” is the minimum standard, how to evaluate fairly, and what to do when the bar isn’t met.

This part alone has helped our business coaching clients tighten their culture, avoid hiring mistakes, and finally understand what “the right person in the right seat” actually means.

Whether you’re leading your first assistant or managing a growing coaching company, this episode gives you the practical structure you need to build a team you can trust — one that grows with you, not against you.

If you want to refine your culture, improve team performance, or finally create clarity in your business operations, you’ll take a lot from this one.

Click play to listen to the full episode.

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