Still wondering whether organic marketing or paid ads are better for growing your business on social media?

The answer could change how you create content, boost posts, and bring in new leads.

In this episode of Coffee with Carissa, I’m sharing the two main ways to use social media for business growth.

You’ll learn when to focus on creating organic content, when to boost posts, when to use Facebook and Meta ads - and how to choose the best strategy for your personality, lifestyle, budget, and business goals.

In this episode, you’ll learn:

💜The difference between organic marketing, boosted posts, and paid ads
💜How to choose a content style that feels natural and sustainable
💜Why your social media strategy needs to fit your lifestyle and energy
💜How to start small with an advertising budget and scale as your business grows
💜How Facebook ads, Meta ads, reels ads, lead ads, message campaigns, and story ads can help grow your business

Key moments:

00:00:00 Intro
00:01:00 Two paths forward
00:04:10 Find your style
00:07:30 Boost vs ad manager
00:10:40 Inbox explosion strategy
00:13:50 Slot machine mindset

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

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✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

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✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

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✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com