In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out.

We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them.

We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process.

Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like.

If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers.

🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫

00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary

02:25 The Journey to The Curl Sanctuary

07:42 Transformations and Client Stories

12:38 Building a Business with Integrity and Intention

28:47 The Importance of Mentorship and Community

37:05 The Importance of Community and Support

38:04 Intentional Living and Personal Growth

40:23 Building a Business with Faith

55:50 Navigating Personal and Professional Boundaries

01:01:57 Reflecting on Success and Future Goals

01:04:57 Final Thoughts and Farewell

Connect with Jessica:

https://curlsanctuary.com/

https://www.facebook.com/curlsanctuary

https://www.instagram.com/thecurlsanctuary/

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

https://operationbe.com

In this episode of Operation Be, we’re going all-in on one of the most underrated tools for growth: perspective shifts. We’re unpacking how seeing things differently—intentionally, clearly, and without burning yourself out—can radically reshape your life.

We’ll get into: ✨ Why unlearning society’s “rules” is the first step to freedom ✨ How challenging your mindset creates space for real alignment ✨ The truth about clarity (and why most people skip this part) ✨ Real stories from my clients who transformed once they changed how they saw things ✨ Practical, doable steps you can start today to shift your perspective and reconnect with your core values

This episode is your reminder that you don’t need a massive life overhaul—sometimes you just need a new lens.

🎧Hit play, take a breath, and let’s shift your perspective together.

Reflection Prompt: Try ONE perspective shift this week.

Identify something that doesn't feel great, or doesn't flow well in your life. Approach that thing with an open mind, and consider what YOU really think or feel about it, and how it is impacting your life. Do you really still need it?

00:21 Shifting Your Mindset

00:58 The Power of Perspective

08:04 Real-Life Examples of Perspective Shifts

11:58 Staying Present and Making Decisions

17:04 Action Steps and Conclusion

Mentioned in this episode:

Says F*cking Who Gear:

https://homesweetdefiance.com/products/says-who-womens-short-sleeve-t-shirt?pr_prod_strat=e5_desc&pr_rec_id=d3a92bbd8&pr_rec_pid=7203248046142&pr_ref_pid=7203257778238&pr_seq=uniform

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com

In this short solo episode, I wanted to build on my recent conversation with former NHL enforcer Kelly Chase—reflecting on the powerful lessons hidden inside resilience, mindset, and purpose. From facing life-changing challenges to showing up with grit and grace every single day, this episode was all about what it really takes to live with intention.

I want to share how mindset shifts can help you find clarity, create freedom, and stay in alignment without burning out. There is so much to explore…the value of storytelling, the power of learning through experience, and the daily practice of showing up—especially when it’s hard.

If you’ve ever needed a reminder that strength isn’t just about pushing harder—but about staying grounded in who you are—this one’s for you.

🎧 Tune in now and learn how to build a mindset that won’t quit.

00:30 Recap of Last Episode with Kelly Chase

01:35 The Power of Personal Stories

03:19 Mindset and Determination

Mentioned in this episode:

The Fight After the Fight: A Story of Grit & Growth | Ep 103 with Kelly Chase

https://youtu.be/DpwCK8m8wuQ

Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe

Want to connect with me on social media?

www.instagram.com/jamie.thurber

www.facebook.com/jamiethurber.biz

www.jamiethurber.com

https://www.youtube.com/@JamieThurber

If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:

https://jamiethurber.com/newsletter

Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.

www.operationbe.com