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  • Agency Exec Jay Friedman on the AI Plays CMOs Care About

    Agency Exec Jay Friedman on the AI Plays CMOs Care About
    2025/11/19
    Agency exec Jay Friedman stops by the pod after extensive research on AI in advertising to update Eric Franchi and Joe Zappa on what really matters. Jay covers the different parts of the AI city, the questions CMOs should be asking agencies and adtech companies, and how overtechnical programmatic nerds tend to get about their products. Plus, Eric stunts on not one but two bald, bespectacled counterparts.
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    36 分
  • Why You Need a Customer Advisory Board

    Why You Need a Customer Advisory Board
    2025/11/12
    Eric walks Joe and the listeners through Customer Advisory Boards, or CABs: What they are, why you need one, and how to build them. The guys discuss common mistakes and how to maximize the value of CABs from a marketing perspective.
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    20 分
  • Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD

    Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD
    2025/11/05
    Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade Desk, and leadership lessons from Amazon. Shopsense is an Aperiam portco and Sharp Pen client.
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    33 分
  • Lessons from BOK and Other Marketing Tips

    Lessons from BOK and Other Marketing Tips
    2025/10/29
    In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what other adtech founders and CEOs can learn from his approach to CEO evangelism. Then they bat back and forth other common mistakes, such as worrying about overexposure and over-indexing on events as a marketing tactic. Plus, Joe provides concrete tactical advice for CEOs who don't know what to post about.
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    34 分
  • Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising

    Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising
    2025/10/22
    Anne joins Eric Franchi and Joe Zappa to discuss why the Ad Context Protocol matters, what it will take for agentic advertising to achieve widespread adoption, how agents will drive better outcomes for open internet advertising, and the evolution of Scope3. Plus, Joe gives Anne a chance to dunk on the company's haters.
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    39 分
  • IAS Predictions, SMB Ambitions, and AI Bets

    IAS Predictions, SMB Ambitions, and AI Bets
    2025/10/15
    Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.
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    33 分
  • Shiv Gupta on How to Build a Modern Adtech Salesforce

    Shiv Gupta on How to Build a Modern Adtech Salesforce
    2025/10/08
    U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen Xers from the Mesopotamians.
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    46 分
  • Eric and Joe on Hiring Failures, Q4 Prep, and Pullups

    Eric and Joe on Hiring Failures, Q4 Prep, and Pullups
    2025/10/01
    On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
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    39 分