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  • Building and Managing Teams with PayPal Ads' Dan Robbins

    Building and Managing Teams with PayPal Ads' Dan Robbins
    2025/08/13
    PayPal's Dan Robbins joins Joe and the Italian Beef on the pod to discuss how management and collaboration changes as an organization grows from one person to over 100 (which Dan oversaw at Roku), heuristics and personality frameworks for understanding people's tendencies and motivations, and why marketing should be an input, not just an output. Plus, Joe tests the guys' patience with his fervor for astrology for business bros aka the enneagram.
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    37 分
  • Onetag Co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech

    Onetag Co-CEO Filippo Gramigna on Collaborative Leadership and International Adtech
    2025/08/06
    Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs American debate styles, and how and when to expand a European adtech company to the US. Filippo gives Joe and Eric some tips on how to navigate intergenerational disagreements, and the trio dives into the nuances of curation.
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    32 分
  • Blis President Alex Boras on AI Media Planning

    Blis President Alex Boras on AI Media Planning
    2025/07/30
    Blis President Alex Boras joins the pod to do a live demo of Blis AI, the location-based DSP's new AI media planning and audience building tool. Alex walks Eric Franchi and Joe Zappa through the tool, showing how audience building has changed with AI from a manual, step-by-step process into a synthetic, highly customized, streamlined exchange between planner and machine.
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    20 分
  • The Cluely Marketing Playbook

    The Cluely Marketing Playbook
    2025/07/23
    Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a big idea for scaled adtech companies: buy creator-led media, especially Marketecture, à la Hubspot and The Hustle.
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    26 分
  • Everything About Boards with Aperiam Partner Corey Ferengul

    Everything About Boards with Aperiam Partner Corey Ferengul
    2025/07/16
    Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especially from the founder's perspective. When do you assemble a board? Who should be on it? How do you structure it? What types of questions are great for boards? How do you prepare for updates? And how does the marketing leader communicate with the board? Corey provides the deepest dive out there on boards for adtech founders and marketers.
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    48 分
  • Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple

    Mobian CEO Jonah Goodhart on Another Bite at the Adtech Apple
    2025/07/09
    Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).
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    48 分
  • Big Happy CEO Jonathan Frohlinger on Building a Creative Business

    Big Happy CEO Jonathan Frohlinger on Building a Creative Business
    2025/07/02
    Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.
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    40 分
  • Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

    Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
    2025/06/25
    Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.
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    23 分