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  • How to Organize an Advertising Event with Marketecture CSO Sam Khoury

    How to Organize an Advertising Event with Marketecture CSO Sam Khoury
    2026/02/25
    Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break down why media companies and adtech firms host their own events, how to develop the right concept, set attendance and programming goals, land top speakers, and think through costs, sponsorship economics, and logistics. They also cover how to market an event, balance content with biz dev, and make events the ultimate expression of the community built around your brand.
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    34 分
  • The Advertising Event Guide: Which Ones Actually Matter?

    The Advertising Event Guide: Which Ones Actually Matter?
    2026/02/18
    Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders make and how to build an event calendar that drives outcomes, not optics.
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    32 分
  • Who's Afraid of Adtech?

    Who's Afraid of Adtech?
    2026/02/11
    Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe Zappa weigh in on whether that concern is legitimate, why founders and investors should be optimistic about adtech in the AI era, and how to handle messaging and positioning if you straddle adtech and other industries or if you're looking to shift your sector.
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    24 分
  • Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising

    Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising
    2026/01/28
    Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising. Adam breaks down why Gigi focused on Amazon DSP, how selling agents differs from selling SaaS, why agents should be framed as jobs, how to price and pilot AI, and what it takes to prove value and onboard customers for agentic software.
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    40 分
  • tvScientific-Pinterest Takeaways

    tvScientific-Pinterest Takeaways
    2026/01/14
    Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signals for investors.
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    23 分
  • 4 Steps to Crush 2026 as an Adtech CEO

    4 Steps to Crush 2026 as an Adtech CEO
    2026/01/07
    Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in your storytelling. Plus, Joe talks about getting punched in the face, physically and metaphorically.
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    26 分
  • Luck, Alex Karp, and How to Create a Category

    Luck, Alex Karp, and How to Create a Category
    2025/12/17
    Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three conditions required to create a category. Also, Eric offers a based take on us humans hurtling through space on a rock.
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    31 分
  • Solving CTV Economics with Transmit CPO Scott Young

    Solving CTV Economics with Transmit CPO Scott Young
    2025/12/10
    Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.
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    30 分