The gurus are going to tell you the phone is dead. I'm going to show you the math that proves otherwise.

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In this episode, I'm giving you real numbers from a real scaling team and what you're going to find is that it's easier than ever right now to make money on the phone. If you're going to take notes, now's the time to grab a pen.

Here's what we cover: the nationwide average answer rate (hint, it's about 8%, and that's not a bad thing), how many leads it actually takes to get one deal under contract, what it costs to acquire a client when you're running your own ads versus handing that money to Zillow, and why separating your business line from your personal phone might be the best $35 you ever spend.

I also break down the 18% rule, the number I give every agent I work with who wants to keep their pipeline full and their brand growing at the same time.

Listen, nobody builds a brand working with Zillow. Nobody. But if you're willing to put the gas in the engine and follow the math, this stuff will literally change your life.

Write these down. Do the math. And ask yourself if you're actually willing to follow the yellow brick road.