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The Amy Porterfield Show

The Amy Porterfield Show

著者： Amy Porterfield
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 Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.Amy Porterfield LLC マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • I Wasted $20,000 (Here’s the Lesson I Still Use Today)

    I Wasted $20,000 (Here’s the Lesson I Still Use Today)
    2025/09/16
    Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast) If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. I know those fears all too well, because I’ve made expensive mistakes myself… including one that cost me $20,000. But looking back, those so-called mistakes became the lessons that built my confidence and gave me the stories, strategies, and success I have today. In this episode, I walk you through the mindset shift that changed everything for me when I felt frozen by fear. You’ll hear a powerful tool I learned from my friend Jill Stanton called “Capture, Cancel, Correct,” which stops negative thoughts before they derail you. I also share why keeping your first course simple is actually your secret weapon to keeping costs down, and how to tap into what you already know instead of starting from scratch. Plus, you’ll hear inspiring stories from my students who launched without all the bells and whistles, validated their ideas, and built profitable businesses step by step. By the end of this episode, you’ll see that the only real waste of time and money is doing nothing, pushing your launch, and delaying compounding revenue. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A proven way to stop fear in its tracks – The “Capture, Cancel, Correct” method gives you a practical tool to recognize limiting thoughts, shut them down, and choose a more empowering belief that keeps you moving forward. 2️⃣ Why simple beats perfect every time – Your first course doesn’t need to be polished to succeed. A streamlined, minimal viable course gets you into action faster, helps you earn revenue sooner, and gives you real student feedback to improve with each launch. 3️⃣ You already have everything you need to get started – You’re not starting with a blank page. The steps, strategies, and advice you’ve been sharing with clients, friends, or your community can be packaged into a clear, repeatable framework that becomes a long-term business asset. RESOURCES MENTIONED IN THIS EPISODE: Join my FREE Masterclass: The New & Better Way To Create And Sell A Profitable Digital Course In 2025 → amyporterfield.com/masterclass MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    25 分
  • Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025

    Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025
    2025/09/09
    What 6 Top Course Creators Would Do If They Were Launching Today What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond. Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract your ideal audience. Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty. 2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market. 3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results. RESOURCES MENTIONED IN THIS EPISODE: Join me for Course Competent, my live, one-time-only bootcamp! For just $47, you can validate your course idea before you spend weeks creating it and start growing your audience as you build. We start on September 11, so head to amyporterfield.com/bootcamp to sign up today! If you’re looking for personalized support and a thriving digital course creator community, Digital Course Academy is made for you! Head to amyporterfield.com/enroll to join now! More from Stu McLaren More from Jenna Kutcher More from Cathy Heller More from Pete Vargas More from Susie Moore More from Hadar Shemesh MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    30 分
  • Why Most Course Launches Fail (and How to Fix Yours)

    Why Most Course Launches Fail (and How to Fix Yours)
    2025/09/02
    The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable. Emily and I dig into the biggest mistakes course creators are making right now, why launches underperform, and how to shift your strategy to cut through the noise. You’ll walk away with practical, actionable steps you can apply immediately — whether you’re launching for the first time or reworking a course that hasn’t hit its stride yet. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Messaging is your greatest competitive advantage – Most less-than-sucessful launches come down to surface-level copy. When your words reflect the real pain, frustrations, and desires of your audience, you stand out in a crowded market. 2️⃣ Your course doesn’t need more content, it needs a clearer path – Buyers don’t want to sift through hours of information. They want transformation, delivered in the simplest, fastest way possible. 3️⃣ Warm buyers convert best – A lead magnet followed by a low-ticket offer before the webinar builds trust, offsets ad costs, and creates higher-quality leads that are ready to buy. RESOURCES MENTIONED IN THIS EPISODE: It’s not course creation that eats up your time and money. It’s guessing your way through it. For just $47, I’ll show you exactly how to choose and structure your offer, and how to validate it before you ever spend months building something that may not sell inside of my LIVE Bootcamp, Course Confident. And here’s the best part: you won’t be doing it alone. You’ll have the support of me, my team, a community of other course creators, and an AI assistant I personally trained to guide you step by step, so you’re never stuck wondering what’s next or if you’re doing it right. Think of it as a small investment of time now that saves you months of frustration (and thousands of dollars) later. 👉 Ready to finally create your course with confidence? [Register for Course Confident here.] MORE FROM EMILY Follow Emily on Instagram @emilyhirsh Subscribe to Embodied CEO Learn more about Embodied Marketing MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    38 分
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