In this episode of Online with Amr The Internet Guy, I speak with Sam Sarsten, founder of Thencan SEO and Websites, who made a fascinating transition from emergency medical technician to local SEO specialist.

Sam shares practical insights about helping businesses with physical locations thrive online through his three-pillar approach to local SEO: Google Business Profile optimization, strategic website development, and building authority through relevant backlinks. You'll hear real success stories, including a cabinetmaker who went from an empty shop to generating $30,000 monthly from Google leads alone.

Whether you're a business owner looking to improve your online visibility or a web professional wanting to add SEO services, this conversation offers actionable strategies.

We cover:

1. Sam's transition from EMT working 24-hour shifts to founding a successful SEO agency

2. How an "accidental web design" project for a friend sparked his interest in WordPress and web design

3. The three pillars of local SEO: Google Business Profile, website optimization, and building authority through backlinks

4. The difference between local SEO and national/e-commerce SEO

5. Real success stories like George the cabinetmaker who went from an empty shop to $20,000-$30,000 monthly revenue from Google leads

6. How AI is impacting search but why local SEO remains stable and essential

7. Why local businesses need findability more than ever in the digital age

8. Sam's Local SEO Academy where he teaches web designers to add SEO as a growth service

9. The importance of strategy before tactics in SEO (avoiding what Sam calls "guess-SEO")

10. Realistic timeframes for seeing SEO results based on competition and starting point

Here's how to get in touch with Sam [http://theinternetguy.training/restart/2]

Online! with Amr the Internet Guy, is where business meets the web without the headaches. Each episode dives into the real, unscripted journeys of successful entrepreneurs and digital creators—why they do what they do, how they built their businesses, and the quirks of thriving online.
From marketing agencies and e‑commerce pros to social media and Google Ads experts, my guests share hard‑won lessons and strategies you can apply right away. And when I go solo, I break down practical web tips, common mistakes to avoid, and quick hacks to help you stay ahead—without drowning in tech jargon or expensive tools.
This show is designed to be both useful and entertaining: something you can listen to while doing chores, yet still walk away with at least one actionable idea to implement. My goal is simple—help you embrace technology with confidence, laugh a little along the way, and never feel stuck online again.
This is episode number 40 and the last of 2025, (Happy holidays everyone 🎅)
I talk with e-commerce expert Neil Twa about building successful online brands. Neil shares his journey from Sprint and IBM to creating a multi-million dollar e-commerce business.
Key topics covered:

• How to treat e-commerce platforms as AI-driven engines

• Why product data is the key to success on Amazon and other platforms

• The minimum profit margins needed for sustainable growth

• Strategic inventory scaling to capture market share

• Building brands for potential 7-8 figure exits
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Chapters:
00:00:17 Neil's Journey from Tech to E-commerce
00:05:42 Understanding E-commerce Fears & Misconceptions
00:09:46 Technology as Business Enabler, Not a Distraction
00:13:36 Amazon as an AI-Driven Sales Engine
00:17:58 Product Selection Strategy: What Actually Sells
00:23:54 Pricing Psychology & Profit Fundamentals
00:30:48 Scaling Products & Market Share Acquisition
00:35:13 Neil's Mentorship Program & Exit Strategy
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#ecommerce #amazonfba #onlinebusiness
#productbranding #ecommercestrategies #digitalmarketing
#businessgrowth #entrepreneurshiptips
=======================================================

Here's how to get in touch with Neil:
[https://humantalents.ca/online/40]
- Neil is offering 10 of our audience a free copy of his book:
Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience, details to claim your copy are here [https://humantalents.ca/online/40]

Connect with Amr, The Internet Guy:
• Contact Amr [https://humantalents.ca/contact-ht-tech/]
• Websites: [https://theinternetguy.training/]
[https://humantalents.ca/]

• Watch "Web Tips for Entrepreneurs" playlist: [https://www.youtube.com/playlist?list=PLFx1HswwbFE8CYJfLDu8ffU7rKAXLQ4iC]
Subscribe for more business and digital marketing insights!

🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business online without being stuck with technology, getting a headache, pulling their hair out, or buying expensive software.

In this episode of Online with Amr the Internet Guy, I speak with @azgarilipshy, from Austin, Texas about how high net worth individuals can create profitable service-based businesses either as absentee owners or as portfolio investments.
We tap into "The Boring Business" Gold Mine and how Service Businesses can Create Wealth.
Azgari reveals why "boring" service businesses represent 55% of the US economy and provide stable monthly cash flow unlike volatile stocks. Learn about accessing SBA loans inup to $5 million, avoiding costly franchise traps, and how her team helps busy professionals build and operate successful businesses without requiring 40-60 hours weekly.
Whether you're looking to diversify your investment portfolio or planning for retirement, this episode offers valuable insights into the world of service business ownership.
Chapters:
00:00:00 - Introduction to the podcast and its focus on entrepreneurs and business owners
00:00:17 - Update on the podcast schedule and new mini-series "Web Tips for Entrepreneurs"
00:02:51 - Introduction of special guest Azgari from Texas
00:04:07 - professionals earning six figures looking for investment diversification
00:06:20 - The value of "boring businesses" and their stable cash flow potential
00:09:30 - How Azgari's team operates businesses for absentee owners
00:15:00 - Critique of traditional franchise models and their limitations
00:24:33 - The importance of referrals in service-based businesses
00:33:31 - Discussion about SEO and digital marketing challenges for small businesses
00:41:58 - How service businesses eventually operate on 100% referrals
00:53:31 - The social benefits of running a service-based business vs. online-only
01:00:34 - Contact information: Azgari.com
# WhatYouWillLearn in this episode
1. How high net worth individuals can create cash flowing service-based businesses as absentee owners or portfolio investments
2. The advantages of service-based businesses representing 55% of the US economy with stable monthly revenue
3. How to access Small Business Administration loans up to $5 million for service business startups
4. The two business tracks: DIY with guidance vs. full operational service for busy professionals
5. Why traditional franchises often disappoint and how to avoid costly franchise traps
6. How to match business selection with personal skills, location, and market demand for optimal success
7. The timeline for service businesses to achieve steady referral-based clientele (typically 12 months)
8. Examples of profitable "unsexy" service businesses like biohazard cleanup with strong cash flow
9. How a fractional operational team can handle compliance, licensing, and business administration
10. Strategies for specializing within service verticals to establish expertise and maximize profitability

https://humantalents.ca/online/39

Connect with Amr The Internet Guy:
• Contact Amr https://humantalents.ca/contact-ht-tech/
• Websites: https://theinternetguy.training/

P.S:
Not sure where to start or need to discuss doing business online, anything WordPress or e-commerce?
contact Amr here: https://humantalents.ca/contact-ht-tech