@1QLeadership Question: What role do external partnerships, internal collaboration, and campus engagement play in growing the athletics program's visibility, revenue, and fan base?

From the 2024 PacNet Conference, Phil Wang, Sr. Associate Athletics Director for External Affairs at UC Irvine, talks about his almost 20 years at UCI. His transition from finance to external affairs, and how the department is maximizing automation and innovation with Learfield and Paciolan.

Wang also covers collaboration with campus, the value of athletics within the university and broader community, and how the department operates with resources that could be considered limited in the context of the athletics industr. - One Question Leadership Podcast - Tai M. Brown

@1QLeadership Question: How can student-athlete development programs be effectively built and measured within collegiate athletics?

Dr. Marissa Nichols, Sr. Associate AD for Student-Athlete Experience and Director of the Cameron Institute at Cal, shares her approach to creating measurable student-athlete development initiatives—from conducting needs assessments and aligning with institutional strategic goals to setting clear metrics for measuring program outcomes like career placement, mental well-being, and alumni engagement. She also talks about the three skill sets she brings as a college athletics executive:

• Program building
• Engaging stakeholder to get resources
• Measuring outcomes

Nichols, a future TEDx speaker, believes the direction of college athletics should be refocused on the student-athlete experience. - One Question Leadership Podcast - Tai M. Brown

@1QLeadershp Question: What are some useful elements of cultivation for fundraising in college athletics?

Mimi Hill, Sr. Associate Athletics Director at Hampton University, talks with 1Q guest host Jazmin Elliott about Hill's journey working in college athletics advancement.

• connect and listen to donors
• personalize your engagement
• cultivate each interaction

Hill gives a few personal stories involving failure, success, mentorship and much more. - One Question Leadership Podcast - Tai M. Brown