One College Creator’s $35k Year: The Dynamic Collaboration Between Student-Made and Michigan State, Feat. Founders Megan and Ella From Blue Threads Co. + Stuck on You Design
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🎙️ Episode Description:
Today we are talking about the power of collaboration– specifically between the Student-Made company and a nationally ranked entrepreneurship program– The Burgess Institute for entrepreneurship at Michigan State University. This partnership has enabled so many major impacts for Creative students becoming entrepreneurs on campus– some who came into college with an existing business, and some who came in with just a creative talent wondering if there could be an opportunity to expand it into something bigger. A staggering amount of the younger generations today are starting, or planning to start a side hustle business to supplement their income but also just be a outlet for creativity and balance as they take on other full time jobs. We’re going to hear from two college founders from Michigan State today, including Megan, who shares her journey from social work student to successful entrepreneur, highlighting her strategies for building a community-driven business that stays true to the values of her brand, Blue Threads and Co. But first up we’ll hear a bit from Lori Fischer, the Director of operations at MSU's Burgers Institute, as she speaks to how universities are evolving to meet the demand of creative Founders today, in a bit different way than the traditional startup Pathways that have been dominant in the collegiate entrepreneurship world in the past.
💬 Chapters + Takeaways:
"Start from a place of authenticity and keep it real"
"Price all materials, time, and overhead accurately"
"Know your purpose and your brand identity"
00:00 Introduction and Megan’s Background
04:46 Highlighting Megan’s Sales Success in 2024
11:17 Community Building and In-Person Markets
22:31 Pricing Your Handmade Products
28:54 Scaling and Future Plans
40:57 Advice for Student Creators
42:30 The Importance of Authenticity in Business
42:53 Q&A and Final Thoughts
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Student-Made Michigan State
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📖 Read:
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🙏🏼 Thanks to Our awesome Partner:
MSU Burgess Institute