One Budget, Six Markets, and a Rival You Cannot Outspend | Gaetano Romeo
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One Budget, Six Markets, and a Rival You Cannot Outspend | Gaetano Romeo
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A click in the US costs $30, and the company bidding against you has more budget than NATO. Gaetano Romeo's answer was to concede the category term entirely and go after the searches that signal a customer is already leaving a competitor.
Listen for how organic went from 3% of pipeline to 20% in two and a half years, why Meta produces cheaper qualified B2B leads than LinkedIn, and why country-level keyword research beats translating the same page into six languages. Gaetano runs global digital marketing at EasyVista across the US, Canada, France, Germany, Spain, Italy and Portugal, and is targeting 30% of pipeline from organic without cutting a euro from paid.
If you run more than one market on a budget somebody else set, this is the conversation.