Welcome back to The Road Show with Tony Justice and Friends! In this episode, I sit down with my good friend Richard Guida, Brand Marketing Manager at Howes Products. Not only is Howes a trusted sponsor of mine, they’ve also been serving the trucking industry for more than 100 years with American-made products designed to protect diesel engines and keep trucks running strong.

Rich and I talk about the legacy of Howes, how a trunk-slamming salesman turned a simple motor elixir into a fifth-generation family business—and the role their fuel treatments play in helping drivers avoid costly breakdowns, improve performance, and extend engine life. We also dig into the Howes Hall of Fame, a project that honors the drivers, companies, and organizations making a difference in trucking. If you’ve ever wondered why preventive care is key for your truck, or what keeps a company relevant for more than a century, this conversation is packed with insights.

Topics Discussed in the Episode

• How Richard transitioned from agency marketing into trucking with Howes Products

• The 105-year history of Howes and what makes a family-owned business endure

• Why ultra-low sulfur diesel creates challenges—and how additives solve them

• Benefits of year-round fuel treatment: lubricity, injector life, fuel economy, and water removal

• The Howes Hall of Fame and its mission to recognize drivers and industry leaders

• Howes’ commitment to customer service, philanthropy, and reinvestment in the trucking community
  

Links & Resources

• Howes Products: https://howesproducts.com

• Howes Hall of Fame: https://howesproducts.com/hof

• Find Howes at Tractor Supply, O’Reilly, Napa, Walmart, and Amazon

Big thanks to Rich for joining us and giving us a closer look at Howes Products, the history, the people, and the passion that drives a century-old company forward. Remember: protecting your truck is like giving it a daily dose of vitamin D-diesel treatment! If you enjoyed this episode, please rate, follow, and leave us a review. And don’t forget to share The Road Show with your fellow drivers and friends. Until next time, keep it safe out there and God bless!