As a former investment banker, Rose Jia knows a thing or two about what it takes to sell finance-minded executives on marketing ideas. Now serving as Amazon Prime Video’s Head of Customer Lifecycle, she spends her days relentlessly driving transformation and customer growth. She joined the On Scope podcast to share her thoughts on what marketers can do to make their practice an indispensable aspect of the business model to those who matter most — the people writing the checks. In conversation with host Mike Berberich, Rose covered her “Renaissance Marketer’s Mindset” framework, why economic downturns are the perfect time to go big on brand, and her best advice for marketers to implement an entrepreneurial mindset throughout their organization.

On “This Week in ANA Magazine,” editor Matthew Schwartz previewed a new story on how the growing influence of — well — influencers is causing waves in the commercial ad production space, ushering in a new era of content-first video shoots.

Are you looking to get skibidi rizz — whatever that means — with your brand’s digital and social media marketing this year? Then you’ll want to check out the 2025 ANA Digital & Social Media Marketing Conference, sponsored by TikTok. Check out the full agenda and save your spot now by visiting www.ana.net/2025digital.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

During his acceptance speech as ANA’s 2024 B2B Marketer of the Year, Cigna Group CMO Lou Aversano issued a call-to-action for the marketing community: It’s time for marketers to respect consumers’ ability to use facts, evidence, and reason to come to their own conclusions. He joined the On Scope podcast to discuss this idea further, outlining some of the issues that seem to plague marketers and prevent them from getting out of their own way. Along with host Mike Berberich, Lou covered the ways in which marketers have lost the plot on branding, why marketers seem to be chasing their own tail looking for the next innovation, and what is the best path forward for the industry.

On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed a Forbes editorial that outlined the reasons why a chief of staff might be the most important hire marketing teams can make right now.

Looking to get a hands-on walkthrough of Agile sprint execution, with real exercises and expert guidance to help your team move smarter and faster? Then you’ll want to sign for the ANA’s Agile 101 Virtual 90-Minute Workshop by visiting www.ana.net/agileburst.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

Andrew Lipsman is an expert on retail media and other key technological trends in the media, advertising, and commerce ecosystem. He is also a self-described “AI skeptic” who joined the show to share a cautionary tale around the increasingly popular technology. He and host Mike Berberich made the case for why the marketing and business world might be overhyping AI, covering what laypeople typically misunderstand about it, why marketers and executives are so eager to embrace AI despite transparency issues, and Andrew’s concerns about agentic AI, which is powered by black box algorithms. The conversation wrapped with some of the AI functions Andrew believes have real, tangible value right now.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed a concerning report that shows marketing and advertising jobs shrunk again in April, marking the fifth straight month for this trend. The pair covered how this ongoing story might create an environment in which brand-side marketers and agency pros are reticent to take creative risks, an unfortunate development when brave decision making is key to standing out from the competition.

Did your brand develop a campaign that built authentic relationships with diverse audiences and drove real business growth last year? Submit it for consideration in the ANA’s Multicultural and Inclusive Marketing Excellence Awards by visiting www.anamulticulturalawards.org.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.