Omnichannel First Steps for Marketers at Any Stage
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Omnichannel First Steps for Marketers at Any Stage
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Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising.
Todd breaks down the practical significance of omnichannel (what it means exactly and how it differs from multichannel marketing). He offers insight and tips for best practices when employing an omnichannel methodology, and delivers valuable examples for marketers who are interested in pursuing an omnichannel approach at any stage.
Be sure to watch Thoughts from the Greenhouse, Episode 5, to expand your knowledge of omnichannel marketing, and how you can make it work for you.