『Omni Talk Retail』のカバーアート

Omni Talk Retail

Omni Talk Retail

著者： Omni Talk Retail
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.All rights reserved 経済学
エピソード
  • Half Your Ads Don't Work, So Here's How to Know Which Half Will | Spotlight Series

    Half Your Ads Don't Work, So Here's How to Know Which Half Will | Spotlight Series
    2026/04/21
    In this Retail Technology Spotlight episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, joins Omni Talk to tackle one of the oldest problems in advertising and to show how AI is finally cracking it. John Wanamaker famously said, "Half of my ads don't work. I just don't know which half." Nearly 200 years later, that problem hasn't gone away. It's actually gotten worse. Armen breaks down how Extuitive's AD Intelligence Engine uses a fusion of real consumer panel data (150,000 people, complete with purchase receipts) and brand-specific platform history to predict which ads will perform before you spend a single dollar launching them. If you're a retailer or brand marketer trying to make your ad spend work harder in a world drowning in AI-generated content, this episode is for you. 🔑 Topics covered: Why AI-generated personas push everyone toward the mean, and why that's a problem How Extuitive's fusion model combines real consumer data with brand-specific ad history The pre-validation approach: submit 200 ads, launch only the 65 that will actually work How to optimize for awareness vs. conversion depending on your campaign goals What you need (6 months of ad history, ~250 ads) to get started 🎧 Don't forget to like, comment, and subscribe for more retail tech insights! #retailtech #digitaladvertising #retailmarketing #adspend #predictiveanalytics #omnitalk #retailai #contentmarketing #ROAS #retailpodcast #brandmarketing #Extuitive #metatiktokads #retailtechnology Music by hooksounds.com *Sponsored Content*
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    35 分
  • Andy Jassy’s Letter To Shareholders: “The Path Is Rarely Straight” | Fast Five Shorts

    Andy Jassy’s Letter To Shareholders: “The Path Is Rarely Straight” | Fast Five Shorts
    2026/04/20
    This Omni Talk Retail Fast Five segment explores Amazon CEO Andy Jassy’s latest shareholder letter and how the company is evolving beyond ecommerce into an AI and infrastructure powerhouse. Chris Walton, Jennifer Meyers, and John Benson discuss Amazon’s bets on robotics, logistics, cloud computing, and artificial intelligence while debating whether Amazon should still be considered a retailer at all. ⏩ Tune in for the full episode here: https://youtu.be/DuDBhMyLkoo #Amazon #AndyJassy #AmazonAI #RetailInnovation #RetailStrategy #Ecommerce #AWS #Logistics #OmniTalk #RetailNews
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    5 分
  • Could Dollar General’s AI Ads Change Retail Forever? | Fast Five Shorts

    Could Dollar General’s AI Ads Change Retail Forever? | Fast Five Shorts
    2026/04/20
    This Omni Talk Retail Fast Five segment explores Dollar General’s rollout of AI-powered in-store audio advertising to thousands of locations nationwide. Chris Walton, Jennifer Meyers, and John Benson discuss whether in-store audio could become the next major retail media channel or simply annoy shoppers. They also examine how AI is changing the way retailers monetize store traffic. ⏩ Tune in for the full episode here: https://youtu.be/DuDBhMyLkoo #DollarGeneral #RetailMedia #AIAdvertising #ArtificialIntelligence #RetailTechnology #ShopperMarketing #InStoreAudio #OmniTalk #RetailNews #BusinessTrends
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    9 分
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