• Express interest in serve here

Dearest you.

This is the permission slip so many have been waiting for and an explanation of why it's finally arrived.

If the thing standing between you and starting (or sustaining) a service business has been the belief that you have to become a content creator, a semi-influencer or a founder building in public, this episode is for you.

The model is moving on. Content marketing as the primary strategy for service businesses is giving way to something that has always felt more true in the world of purpose-driven business — relationship-based, community-led and human-centered.

I trace what's driving the shift (the saturation of AI-generated content on social platforms, the quiet death of the follower economy, the coming transition away from the phone itself) and what I believe is next and will be preparing us for in serve — consulting collectives, long-form authority building and service businesses designed around depth of relationship rather than volume of reach.

The conditions you've been waiting for are finally here.

Alison xo

• Express interest in serve here

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Seasonal Curriculum

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• Express interest in serve here

Dearest you.

There's a low-grade hum of anxiety moving through a lot of us right now and it doesn't matter whether you work for yourself or someone else. We know something has fundamentally shifted in how work works. We just haven't had the language for it yet.

In this episode I name what's actually happening — the emerging agentic workforce — and more importantly, what this moment in time is asking of us.

I introduce three ideas that invite you to evolve how you see your professional self:

1. Evolving from a producer of value to a composer of value
2. Evolving from a holder of a title to a keeper of a unique and deeply human unit of value
3. Thinking and acting like an entrepreneur

This episode is a reorientation of the way we think about our contribution in a professional setting. It's also a gentle but urgent act of self-direction that can begin today.

What I unpack in this episode:

• Why the traditional career path is becoming less stable and what's replacing it
• The fundamental shift from producer to composer of value
• Why an entrepreneurial mindset is no longer just for founders
• What AI will never be able to do and why that's where our professional futures live
• Why starting or sustaining a human-centred service business may be one of the safest professional moves you can make right now
• Questions to start exploring your own answers to

I am opening the doors to serve — a practice room for regenerative entrepreneurship and purpose-driven service — in early May. Express interest here.

Alison xo

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Seasonal Curriculum

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• Make a copy of my Season Curriculum Notion template here
• Subscribe to my Substack here

Dearest you.

There is a loud conversation happening online right now about personal taste. Who has it. Who doesn't. How to get it and how we lose it. And somewhere in that conversation, taste cultivation got framed as something friction-full and — for a lot of women — another thing on a list that's already too long.

In this episode I pull us out of that debate and move us into the how to develop personal taste.

Because here's the reframe: You're not without taste. You never were. What's more likely is that the algorithm has been programming your taste, deciding what you wear, what you think and what you buy. And your taste — your real taste — is sitting waiting underneath.

To help you make contact with it, I'm inviting you to pick up the really nourishing practice of designing your own seasonal curriculum — a romantic and creative personal program that acts as an alternative to the scroll.

Alison xo

Watch on YouTube

Subscribe to Substack

Book a 1-1 Session

Seasonal Curriculum

Alison's Instagram

Hosted on Acast. See acast.com/privacy for more information.