Marketing your photography business doesn't have to mean another hour glued to Instagram. This week, Marcus and Sam step away from the algorithms to talk through offline marketing for photographers — the kind that happens on dog walks, in coloured envelopes, and at the sort of business expo where someone's filling a jar with business cards for a chance to win a bottle of champagne.

They work through the unglamorous middle ground between online ads and pure networking: physical adverts in the right (and very specific) local publications, why a splash of colour and a small sweet treat might be the most memorable thing to land on someone's desk, and how one photographer turned business directories into a genuinely useful mailing list.

There's also a look at events of every size, from market stalls to full business expos, including a neat workaround for photographers who'd rather not work a stand on their own all day. And if you've ever wondered how a brand photographer can turn a local accountant into a steady stream of referrals, or how a single workshop landed Marcus a room full of new enquiries, this episode gets into exactly how that played out.

Got your own offline marketing wins — or disasters? Get in touch via the website, drop a comment on Spotify or Apple, or send an email. Marcus and Sam would love to hear from you, and might cover it on a future episode.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Download the free guide to Marketing and Creativity here⁠