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Offbeat & On-Brand

Offbeat & On-Brand

著者: Nikki Stasiuk
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Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.


Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.


Tune in and let’s make your brand impossible to ignore.

2025 Nikki Stasiuk
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Rewrite the rules with Theresa Lambert
    2022/01/09

    Theresa Lambert is a business coach, best-selling author of Achieve with Grace, speaker, and podcast co-host of Dissecting Success. She also has an impressive hotelier background in luxury hospitality. Theresa uses her experiences to support female entrepreneurs, coaches, and leaders in redefining success with elegance. She helps them create the impact, income, and freedom they desire without the hustle.

    There is no one-size-fits-all in business. To create a long term sustainable business, we must be able to show up consistently and clearly with our message. Theresa believes in building a business foundation that's rooted in your personal strengths and allows you to build your business in a way that feels fun, natural, and expansive. She understands that by creating a unique personal brand vocabulary, we are able to attract more ideal clients.

    Highlights:‌

    02:17 Get to Know Theresa
    09:00 Hurdle to Overcome
    11:23 Experience and Realization
    14:55 Theresa in the Hotel Industry
    18:52 Highlighting Differences
    22:08 The Book
    26:31 Achieving with Grace
    28:29 The Flow: Curate the Right Pieces
    33:53 The Living Room
    35:57 Being Brave with your Brand
    37:20 Hang out with Theresa

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    39 分
  • Transforming your business and life with Dana Goldstein
    2022/08/25

    Dana Goldstein might be the master of pivot. Her business, Digital Shoebox, evolved from a photo, video and slide digitization company into a video production company she named ChicFlicks. As the business grew, ChicFlicks was absorbed into the Digital Shoebox banner and continued to thrive. And then, pandemic. When a full calendar of video shoots was wiped out, Dana was forced to find another source of income. She pivoted to writing, something she hadn't done since her days as a journalist more than 20 years ago.

    Dana believes in the power of pivoting and transforming. She says, "Accept that your true skill may not fill the bank account, but it sure does fill the heart (and keeps you well-stocked with chips for those shitty days)."

    Highlights:‌

    00:51 Here’s Dana
    04:26 Challenges in Writing
    05:04 Journalism: After University
    08:01 The Pivot
    12:41 Digital Shoe Box
    22:54 ChicFlicks
    28:42 The Pandemic
    40:25 Ghostwriting
    43:12 Books Published
    44:40 Advice

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    46 分
  • Pioneering bone health and saving lives with Jonathan Hafichuk
    2022/06/09

    Jonathan Hafichuk’s first introduction to video was when a family friend gave him a camcorder. He started making videos with LEGO people while John Williams played in the background (anything is cinematic with John Williams).

    Later, Jon dove into parkour and began making videos to get the notice of sponsors, which lead to traveling around North America for competitions. After graduating from post-secondary school in Lethbridge, he started online marketing for his parents’ store, where he realized the power of video production in the digital marketing space. When other local businesses saw Jon’s work, they hired him to do the same for them. This was the birth of Symbol Syndication.

    In 2017, Jon expanded Symbol Syndication from Lethbridge to Calgary, serving some of the top companies in Canada and even several Global 500 companies.

    In 2019, Jonathan was able to take a step back from Symbol Syndication and started running Flagship Business Brokers. With the guidance of a senior corporate lawyer, he helped entrepreneurs buy and sell businesses.

    In 2020, Jonathan partnered with two others to launch BioStrong, a unique solution to naturally improve bone density and reverse the effects of osteoporosis.


    Highlights:‌

    01:11 Meet Jon
    02:45 Family Business
    05:07 Symbol Syndication
    07:53 Parkour and Video Making
    11:18 Getting a Degree and Entrepreneurship
    16:03 Flagship Business Brokers
    20:09 BioStrong
    28.44 Business Expansion
    30:35 Patience
    32:00 Buy and Sell Business
    36:25 Sign Up for a Free Session

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    39 分
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