Do you charge services to what you are actually worth? Many small business entrepreneurs tend to underestimate the value of their services or undersell themselves to compete with others. However is it sustainable? Today we are joined by Janene Liston, the Pricing Lady, who is here to share with everybody some tips and tricks to help you use pricing strategies to close better deals and grow profits.

Don’t miss these Highlights: 

• The three faults in comparing your pricing to another competitor
• Her journey from a structural engineer and its influence on further developing sales and pricing in businesses
• The purpose of implementing a pricing framework to determine your pricing in different markets and understanding price erosion
• Putting yourself out of your comfort zone in order to price yourself at what you are truly worth
• The importance of connecting with your target customer group in order to evaluate your services and establish that win-win situation

About the Guest: 

Janene Liston, is a certified, pricing, professional, and entrepreneur and a European public speaking champion with 20 years experience in marketing and pricing. She's been a speaker at conferences, seminars in organizations & clubs, as well as a guest on radio and podcast shows from across the Globe. She covers topics like price setting, pricing communication, and pricing psychology, helping small businesses build pricing knowledge, strategies & skills. She teaches business owners how to set the right prices and close more deals.

http://www.thepricinglady.com

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook - https://www.facebook.com/offmyduff

Instagram -

When the pandemic hit, James Adam realized that he was not doing what he loved. Out of his introspection, he co-founded Thirty-Three Percent. James is now dedicated to helping business owners to take control of their marketing and have that great relationship with their working lives. He’s on a mission to help clients achieve what he calls “ruthlessly efficient marketing”. 

Don’t miss these Highlights: 

• How he became an accidental entrepreneur after a company closed down and he took on some of the clients privately
• Understanding that marketing does not have to be this huge algorithm nor does it require you to be on every social media platform
• The psychology of forming emotional connections with clients and thinking like them on an instinctive level
• The only thing holding you back is the excuses you are making to make the achievements you deserve
• Don’t make things over-complicated. All processes can be broken down into smaller components that are easily managed instead of looking at the process as a daunting whole

About the Guest: 

James helps destinations of all shapes and sizes drive footfall, increase spend and change perceptions by creating & building brands, developing strategies, and providing creative marketing campaigns. He has had a passion for destinations since starting in retail over 20 years ago, from shopping centers & hotels to towns & attractions - James loves getting people out there and experiencing things.

http://thirtythreepercent.co.uk

http://acunningplan.co.uk

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook - https://www.facebook.com/offmyduff

Leslie Hassler was an accidental entrepreneur. She found out on a Wednesday that she was not going to have a job by the following Monday and within those five days she opened her own business. Even though that business venture was not the success or the fulfillment she hoped for, she knew that entrepreneurship was her calling. Leslie now consults and coaches entrepreneurs on how to think “cash forward”, and to profit and scale.  

Don’t miss these Highlights: 

• Learning to update and simplify processes that are built on old constructs
• Discovering what it takes to become that top 4% of businesses that move to the next level
• The importance of having a business audit to understand your underlying numbers and provide clarity of where you are truly at and identify growth opportunities
• Rewriting our resistance story so that we can reach out to greater opportunities
• Your intention sets your tone so ensure you have your vision, mission and purposes established

About the Guest: 

Leslie Hassler is a dynamic author, speaker, and business strategist guiding women owned, service-based businesses into more profits, cash flow, and success. Business owners come to

Leslie when they are seeking a way to strategically scale their businesses richly, stop the money leaks, and get back in control with confidence. Using her more than 12 years of experience in business, finance, mindset, and more, Leslie takes multiple 6 and 7 figure businesses from cash-strapped and struggling to profitable and thriving with her unique Scaling Rich™ Method.

http://scalingrich.com/

http://www.yourbizrules.com

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook -

Your dream is to have a service-based business that truly makes an impact with others, and your income goals feel just out of reach.  In this episode, Duff breaks down why you are closer than you think to a revenue breakthrough...

Don’t miss these Highlights: 

• The three benefits of joining what Duff calls “The $10K Month Club” and how it can catapult your career and life
• The mindset that coaches have in order to help their clients celebrate success and push through the harder times
• Bringing concepts from launching tech-based startups that are missing from service-based entrepreneurship 
• An introduction to Duff’s 8 step system to help entrepreneurs like you with free e-book access to get you started

Free E-book: The 8-step Revenue Breakthrough System

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook - https://www.facebook.com/offmyduff

Instagram - https://www.instagram.com/duffgardner/

Twitter - https://twitter.com/offmyduff

Youtube - https://www.youtube.com/c/DUFFGARDNER/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and...

Brad Hopp grew up in the 80s during the farm crisis which developed his mindset of people getting together to help out those that may not be able to help themselves.  This attitude eventually led him to found Tehsua Tea Company, which helps those underage girls that have been rescued from sex trafficking, get them the help they need and teach them the skills they need to develop their own economic trade so that they don’t feel they have to return to their former lifestyle. 

Don’t miss these Highlights: 

• His inspiration behind wanting to help a friend move from spending time fundraising to completing the important work of rescue and rehabilitation
• The difference his Foundation makes in comparison to other rescue organizations that provide counseling but no hard skills to support their new lives
• The dangers of helping these girls when there is corruption in the police force
• How one brothel owner turned his life around to free the girls and actually produce the tea and coffee for the company and in return support the rescue mission
• His foray into becoming a non-profit organization to open up different avenues of revenue to keep supporting the mission

About the Guest: 

Brad Hopp and his wife Megan have been married for almost 25 years and are parents to six kids ranging in age from 23 and married with their first two grandchildren all the way down to their youngest who is 4. They have homeschooled their two boys and four girls all the way through while still running several businesses.  Brad grew up on a dairy farm in Iowa during the farm crisis years of the early mid 80’s when many farmers were losing their operations. Even though he saw the struggle he also saw the teamwork and community. This impacted his compassion for those who are less fortunate and often forgotten by society. Over the years he has had several different careers including delivering brand new million-dollar fire trucks all over the US. During his travels he started noticing the plague of sex trafficking and wanted to get involved in the fight. He founded Teshua Tea Company as a means to raise funds in the fight against International sex trafficing.

https://teshuahtea.com/

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer.  Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way.  He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell.  Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC.  His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

At the age of 14, Lia Dunlap had a traumatic breakup and was visited by a full-body apparition that evening.  She was reassured that everything would be okay and since then began to realize that she could really step into knowing things about people and helping them.  This helped her rise into the corporate world. Today, as Oracle on Purpose, Lia helps professionals and entrepreneurs step out of limiting themselves by seeking the accolades of others to discover their true power and unfulfilled purpose. 

Don’t miss these Highlights: 

• How the pandemic has influenced leaders to start seeking their true genius because they realized when working away from the office environment that they were not truly living the life they want to be living
• Having to keep her insights under wraps in the corporate world was draining for her so she started moving into hypnotherapy where she could more freely share her gift.
• A medical emergency helped her to make the decision to leave her corporate job and start working for herself as the Oracle on Purpose
• How a retreat made her realize that she could never go back to not helping people
• “If you're truly aligned with who you are, and what you're doing, nothing matters more than delivering it.”

About the Guest: 

An Intuitive Business Architect with 25 years of experience guiding leaders to push past their upper limits so their expanded vision becomes their reality.  Lia’s inspired programs and practical services have helped thousands of clients in over 76 countries align their unique life purpose with their business genius and highest life vision.  She combines intuitive knowing and practical leadership experience to help clients push past upper limits for good.  All while holding them accountable for bringing the BIG vision on their heart to life so that they can create the impact they were born to make. Lia helps these leaders avoid the mistakes that keep them frustrated with doing shallow work and anxious about having their true gift die within them.

Free Gift - www.purposeandprosperityroadmap.com

https://www.oracleonpurpose.com/

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer.  Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way.  He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell.  Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC.  His mantra is: “teach what you love, live from your truth”.

At the young age of 19, Dr. Lori Beth Bisbey, was exploring her sexual freedom in a relationship that went from fabulous to fearful. An exploration of BDSM turned into rape and even her death (she was thankfully revived) led to her to having to overcome PTSD and set her on the path to help others who suffer from sexual trauma, and issues around gender, sex, relationship, and diversity (GSRD). Listen now to find out more about creating a sex-positive identity.

Don’t miss these Highlights: 

• Her journey into helping others take sex and conversations about sex out from the shadows and not feel ashamed about it
• Her podcast the A to Z of Sex opens up the discussion for a variety of topics including government regulations, fetishes, relationship and even answering questions written in by listeners
• The ability to tap into your sexual energy confidence in order to express your authenticate self as an entrepreneur
• Sharing her experiences through her novel, Dancing the Edge to Surrender: An Erotic Memoir of Trauma and Survival
• As an entrepreneur, learning that being your open, authentic self may mean that people might not want to work with you, however, they were never your intended client to begin with

About the Guest: 

Dr Lori Beth Bisbey is a psychologist, sex & intimacy coach, author, speaker and podcast 30+ years helping people to create and maintain meaningful relationships with sizzling sex (without shame). She has specialities in the treatment of trauma and GSRD (gender, sex, relationship diversity). Her podcast, The A to Z of Sex has been running since 2016, exploring the erotic alphabet one letter at a time.

https://drloribethbisbey.com

TikTok @loribethuk

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in -

Being emotionally blocked can actually stop your body from healing properly causing emotional and physical pain later in life.  Our guest today is Nana Hogan turned personal tragedy into a powerful mission.  Today, she is a Bio-Energetic Synchronization Technique Practitioner and Energy Codes Facilitator, helping people remove their stuck and blocked emotions to help heal effectively. 

Don’t miss these Highlights: 

• Learning to welcome the emotional blockages instead of resisting them in an effort to overcome them
• How subconsciously a stuck emotion can stay in our body, causing physical injuries to not heal properly and show up in later life
• Losing her daughter to a tragic car accident, Nana came face to face with the other driver and instinctively knew to forgive him.  This energy then transferred to her journey into other energy work and later coaching
• Learning to embrace and direct the quantum energy coming into our lives every day
• Channeling your energies into your focus and utilizing the expertise of others into what you don’t readily know

About the Guest: 

Epic Life From Epic Loss… Nada is the host of Dare Ah New Belief Podcast and the founder of Dare Ah New Belief Spiritual Coaching, where changing your beliefs changes your life.  Nada has served clients in the healing arts field for more than 30 years.  She earned her collegiate degrees in Sociology, Occupational Therapy, Acupuncture and Oriental Medicine. She is formally certified as a Spiritual Life Coach, Life Mastery Consultant, Bio-Energetic Synchronization Technique (B.E.S.T.) practitioner, and Spiritual B.E.S.T. practitioner.  Nada was devastated when she unexpectedly lost her 18-year-old daughter.  Through that loss, she learned firsthand that the power to change is only available within yourself.  It doesn't matter how unfair a circumstance is, it is solely your choice of how you are going to respond.  Through spiritual laws & principles, and energy work Nada teaches how to navigate through the pain and immobilization from the loss of a loved one or other life traumas to access your body's wisdom to go into the world boldly and live an audaciously succulent life, carrying with you cherished memories, but not being defined by your loss.

http://nadahogan.com/epiclife

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer.  Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way.  He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell.  Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC.  His mantra is: “teach what you love, live from your truth”.