Nurturing Referrers: The Forgotten Marketing Strategy
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Nurturing Referrers: The Forgotten Marketing Strategy
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📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report
In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists often chase new patients while overlooking existing professional referrers, emphasizing that referrals are a transfer of trust. Jim shares a framework: from 100 referrers, 50% will never refer, 5% will refer immediately, and the key opportunity is nurturing the remaining 45% over time.
They outline 10 ways to strengthen referral relationships, including remembering referrals are earned, making referrers look good through excellent care, thanking people more often, closing the communication loop with updates, not only contacting referrers when you want something, understanding each referrer’s ideal patient, becoming a resource through targeted education, building personal relationships, tracking where referrals truly come from, and creating a referral experience patients talk about. They conclude that caring for current referrers can outperform paid ads over the long term.
✉️ Contact: jim@podiatrygrowth.com