In this episode of Success Stories, Steve Cross sits down with Jeffrey Poulin, President of SMB Packaging, to explore how a reluctant move from California to rural Mississippi and a childhood built on hard work laid the foundation for a 600,000+ square foot, three-location company serving Fortune 500 brands. Jeffrey shares how buying a garage-based side business from his father at 20 became the starting point for SMB Packaging, along with the hard-earned lessons in leadership, scalable growth, firing the wrong customers, building measurable KPIs, and redefining quality of life along the way.

About Our Guest

Jeffrey Poulin is the President of SMB Packaging, a contract packaging and 3PL partner based in Memphis, Tennessee. Since purchasing the business in 1997 at just 20 years old, he has grown it from a garage operation into a multi-location enterprise serving major national brands. Jeffrey is passionate about strategic and scalable growth, leadership development, and building businesses that balance performance with quality of life.

About Success Stories

Welcome to Success Stories, the podcast where Steve Cross sits down with the sharpest minds in business to unpack what it really takes to grow.

From scrappy upstarts to category leaders, each conversation reveals the mindset, strategies, and personal stories behind bold decisions and breakthrough moments. No fluff. No gurus. Just real founders, real operators, and real results.

If you're a growth-obsessed entrepreneur, marketing leader, or future founder, this playlist is your shortcut to hard-earned wisdom from those who've built it, scaled it, and lived to tell the tale.

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