What happens when a nurse practitioner gets quoted $1 million for software and told "that's cute" when she says she'll build it herself? She teaches herself to code in 100 hours and launches a SaaS company.

SaaS founder Stephanie Betters joins Blakely and Heather to share how she rage-coded Left Main CRM—now a high-growth company and Salesforce partner—in just three months. Drawing from their combined 20+ years at conferences, the trio goes beyond Stephanie's inspiring story to tackle the awkward, uncomfortable, and sometimes unsafe situations nobody talks about at industry events.

In this episode, Stephanie reveals:

• Stephanie's journey from cardiothoracic nurse practitioner to SaaS founder

• How she taught herself to code and built a CRM in 100 hours

• Why she's a believer in the Salesforce Ohana community

• Why she never drinks when traveling solo

  
  

We also cover practical conference tips including:

• Why you should never wear heels (and which sneaker brand to try)

• How to handle "the name blank" when someone remembers you but you don't remember them

• Why companies should never make employees share hotel rooms

• Safety strategies for elevators, Ubers, and late-night situations

• Why drinking boundaries change when you move from subordinate to leader

  
  

This is the honest, vulnerable conversation about conferences that nobody's having—but everyone needs to hear. Whether you're headed to your first conference or your twentieth, this episode will help you navigate the sticky situations with confidence and stay safe while building meaningful connections.

LINKS & MENTIONS

• Stephanie Betters on LinkedIn

• @stephbetters on Instagram

• Left Main REI - CRM for Real Estate Investors

• Dreamforce 2025 by @salesforce

• Saysh - Website

• @bysaysh on Instagram by Allyson Felix

• How We Got There podcast hosted by Mike Davis

  
  

New episodes every week. Subscribe for more unfiltered conversations about leadership, growth, and the messy human side of business.

We want to hear YOUR sticky situations! Share your story at https://notall.biz/ and we’ll tackle it on an upcoming episode.

What happens when the hustle that got you promoted becomes the obstacle keeping you from leading well? Brand strategist Cindy Frigard has spent decades helping leaders navigate this exact transition—and she learned most of her lessons the hard way.

In this conversation, Cindy breaks down the seven critical mindset shifts every leader needs to make when they level up: from delegation to staying silent in uncomfortable moments, from raising the bar without pissing people off to understanding that feeling like an imposter doesn't mean you don't belong.

Blakely shares the raw story of how she became CEO—a moment that involved her co-founder in a ball on the floor, tears at a corporate retreat, and Cindy's gentle intervention that helped her step into leadership. It's messy, vulnerable, and proof that even confident leaders need someone in their corner asking the hard questions.

In this episode, you’ll hear:

• The dramatic corporate retreat moment when Blakely became CEO

• Why delegating feels like weakness (and why it's actually strength)

• How to raise standards without alienating your team

• The power of the pause: why silence is sometimes the answer

• High-functioning codependency and why women apologize for everything

• Why being strong doesn't mean being selfless

• • The "five push-ups for every sorry" rule that builds confidence (and triceps)

  
  

  LINKS & MENTIONS

• • Cindy Frigard / Yours, Truly

  • Terri Cole on High-Functioning Codependency

  • Viktor Frankl / Stephen Covey quote on stimulus and response

  • Tara Brach

  • Brené Brown

  • Jon Batiste

  
  

  New episodes every week.

  Subscribe for more unfiltered conversations about leadership, growth, and the messy human side of business.

  
  

  We want your sticky situations! Leave us a note or voicemail at ⁠⁠https://notall.biz/⁠⁠.

It’s Casual Friday at Not All Business! Producer Clay takes over and turns the spotlight on Blakely and Heather, who share their personal stories and the path that led to Not All Business.From their first jobs (janitor, A&W carhop, and Apple Store genius) to running successful companies, they reveal the real story behind their friendship. It all started with a mutual friend's introduction and a three-hour lunch that neither wanted to end—a conversation so good it sparked the idea for this podcast.In this personal episode, they explore the challenges of being a female leader in business, the extreme loneliness of being a CEO, and why there needs to be a space for honest conversations about the sticky situations we're all too afraid to ask about.In this episode, Blakely and Heather reveal:- What inspired them to launch Not All Business- The loneliness of being a CEO and not knowing the "code"- Why women face different challenges navigating business situations- How to handle sticky workplace situations you're too afraid to ask aboutPlus, they're inviting listeners to send in their own sticky situations for future episodes. Because sometimes the best business advice comes from creating a space where you can admit what you don't know.LINKS & MENTIONSSubmit your sticky situations: https://notall.biz/Voice message: https://notall.biz/home#situationsEmail: podcast@notall.bizNew episodes every week. Subscribe for more unfiltered conversations about leadership, growth, and the messy human side of business.