What if planned giving isn’t just for large nonprofits with massive development teams, sophisticated systems, and years of experience?

In this episode of Nonprofit Nation, Julia Campbell talks with Tony Martignetti, the evangelist for Planned Giving and author of the forthcoming book Planned Giving Accelerated, about why small and mid-size nonprofits should be thinking about legacy giving, and why it doesn’t have to be complicated.

Tony shares a practical, approachable perspective on how nonprofits can recognize potential planned giving donors, start meaningful conversations about legacy giving, and build a program without expensive infrastructure or unnecessary complexity.

Together, Julia and Tony unpack some of the biggest misconceptions around planned giving, including the idea that only wealthy donors or large institutions should pursue it. They also explore why donor loyalty can matter more than the size of an individual gift, how to make conversations about estate plans feel natural, and what nonprofit leaders and boards need to understand about building a culture around legacy giving.

In this episode, you’ll learn:

• Why planned giving isn’t just for universities, hospitals, and large institutions
• The biggest misconceptions that keep small nonprofits from getting started
• What a simple and affordable planned giving program can look like
• How to identify donors who may be strong planned giving prospects
• Why donor loyalty can be more important than wealth when identifying potential legacy donors
• How to introduce planned giving without making the conversation uncomfortable or transactional
• What fundraisers need to know before talking with donors about legacy gifts
• When to involve a donor’s attorney or financial advisor
• The basic infrastructure a nonprofit actually needs to get started
• How to communicate about planned giving without overwhelming donors with technical information
• How nonprofit leaders and boards can support a culture of legacy giving
• Why the current generational transfer of wealth creates an important opportunity for nonprofits
• One thing fundraisers can do this week to start moving planned giving forward

About Tony Martignetti

Tony Martignetti is the evangelist for Planned Giving and the author of Planned Giving Accelerated, a book designed to help small and mid-size nonprofits launch planned giving programs by making the process easy, accessible, and affordable.

Tony began his career as a front-line planned giving fundraiser in 1997 and launched his consulting practice in 2003. He is also a lawyer with a background in stand-up comedy and improv—an unusual combination that helps him make planned giving approachable rather than intimidating.

Resources & Links

🔗 Tony Martignetti on LinkedIn: https://www.linkedin.com/in/tonymartignetti/

📖 Planned Giving Accelerated: PlannedGivingAccelerated.com

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What if the next generation of donors wants to give, but they want giving to feel tangible, convenient, and digital at the same time?

As donor expectations continue to evolve, nonprofits have an opportunity to rethink how they engage younger supporters. While online fundraising has made monetary giving easier than ever, physical-item donations and in-kind giving can still be surprisingly difficult to organize, manage, and scale.

On this episode of Nonprofit Nation, Julia Campbell sits down with Logan Vaughan, co-founder and CEO of GiftDrive.org, to talk about the changing landscape of donor engagement and what nonprofits need to understand about the way Gen Z and younger millennials want to give.

Logan shares the story behind GiftDrive, a platform designed specifically to help nonprofits create online wishlists and donation drives for physical goods. Since launching, GiftDrive has supported more than 55 nonprofit organizations and facilitated more than 5,500 item donations valued at over $60,000.

Together, Julia and Logan explore why physical giving resonates with younger donors, where traditional tools like online wishlists fall short, and how technology can make in-kind giving more accessible and effective.

In this episode, you'll learn:

• Why younger donors are increasingly drawn to giving physical items instead of cash
• How Gen Z and millennials are changing expectations around philanthropy and nonprofit engagement
• Why tangible giving can feel more accessible and meaningful to younger supporters
• What younger donors expect when it comes to convenience, transparency, and technology
• The challenges nonprofits face when managing physical-item donation drives
• Why consumer tools like Amazon Wish Lists aren't always the best solution for nonprofit organizations
• How purpose-built technology can make in-kind giving easier to manage and scale
• The importance of CRM integrations, automated tax receipts, reporting, analytics, and customization
• What Logan has learned by building GiftDrive alongside the nonprofits it serves
• How nonprofit leaders can prepare for the next generation of donors

About Logan Vaughan

Logan Vaughan is a senior at the University of Vermont and the co-founder and CEO of GiftDrive.org, a platform that helps nonprofits create wishlists and donation drives to collect physical items from their communities.

Since launching, GiftDrive has supported more than 55 nonprofit organizations across the country, facilitating more than 5,500 item donations valued at over $60,000. Logan is passionate about building the nonprofit technology and infrastructure of the future and believes organizations need tools designed around the ways modern donors want to give.

Resources Mentioned

🎁 GiftDrive: https://giftdrive.org/

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What should we expect from philanthropy in a time of growing conversations about wealth inequality, tax justice, and economic fairness?

In this episode of Nonprofit Nation, Julia Campbell sits down with Hala Hanna, Executive Director of MIT Solve, to explore how the expectations surrounding philanthropy are changing, and what this means for donors, foundations, corporations, nonprofits, and social innovators.

Today, philanthropy is increasingly being evaluated on more than how much money is given. Donors and institutions are facing greater expectations around impact, accountability, trust, and meaningful community outcomes. Julia and Hala unpack the growing public conversation around concentrated wealth and tax justice and how it is influencing the way philanthropy is viewed.

They also explore the difference between philanthropy that generates visibility and philanthropy that creates lasting social infrastructure. Hala shares insights from her work supporting social innovators around the world and discusses why local credibility, community partnership, and collaboration across sectors are essential for creating sustainable change.

In this episode, you'll learn:

• Why tax justice is becoming a central part of the conversation around philanthropy
• How expectations of donors, foundations, and corporations are evolving
• The difference between visibility-driven and impact-driven philanthropy
• Why trust, accountability, and measurable outcomes matter more than ever
• How companies are rethinking their philanthropic strategies amid growing scrutiny
• Why local credibility and meaningful community partnerships are critical to lasting impact
• How cross-sector collaboration can help address complex social challenges
• What the future of philanthropy could look like in an era of increasing public accountability

About Hala Hanna

Hala Hanna is the Executive Director of MIT Solve, where she works with social innovators and leaders around the world. Her work offers a unique perspective on how collaboration, innovation, and community-driven approaches can help create sustainable solutions to complex social challenges.

In this conversation, Hala shares thoughtful insights on the changing expectations of philanthropy and why creating meaningful impact requires more than simply giving. She explores what it looks like to build trust, demonstrate accountability, and work alongside communities to create lasting change.

Don't forget!

If you enjoyed this episode of Nonprofit Nation, subscribe to the podcast, leave a review, and share this conversation with a nonprofit leader, fundraiser, or board member who is committed to building a stronger and more sustainable organization.

Let's keep the conversation going!

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What does it really take to grow a nonprofit without exhausting your team, overwhelming your board, or burning yourself out along the way?

On this week’s episode of Nonprofit Nation, Julia Campbell sits down with nonprofit consultant, fundraising strategist, and leadership expert Sarah Andrews for a conversation about sustainable growth, strong leadership, and building the capacity nonprofits need to thrive.

With more than 20 years of experience in nonprofit management and fundraising, Sarah has helped organizations navigate strategic growth, fundraising campaigns, organizational capacity building, major gifts, grants, sponsorships, and donor engagement. Together, Julia and Sarah explore what separates nonprofits that continue to grow from those that feel stuck, and why building the right foundation before pursuing bigger fundraising goals is so important.

They also dig into some of the fundraising and leadership misconceptions that can hold organizations back, how to know when an organization is truly ready for a major campaign, and practical ways to help nonprofit boards become more confident ambassadors and fundraisers.

And in a conversation that goes beyond traditional nonprofit strategy, Sarah shares how her work as a yoga instructor has shaped her approach to leadership, resilience, mindfulness, and balance, lessons that can be especially valuable for nonprofit professionals navigating today's pressures.

About Sarah Andrews

Sarah Andrews is a nonprofit consultant, fundraising strategist, and leadership expert with more than 20 years of experience in nonprofit management and fundraising. As the Founder & Lead Consultant, she works with organizations on strategic growth planning, organizational capacity building, annual and capital campaigns, engagement and stewardship programs, sponsorships and promotions, grant writing, and major giving programs.

Sarah is passionate about those “aha moments” when things click and turn into action. A native of Manchester, New Hampshire, she enjoys strong coffee, 90s throwbacks, and spending time outdoors with her family and friends. She is a proud mom of two daughters and is married to her husband, Justin. Sarah is also a yoga instructor at Humble Warrior Power Yoga.

Learn more about Sarah and her work at sarahjandrews.com.

In this episode, we discuss:

✔ What sustainable nonprofit growth really looks like
✔ Common leadership mistakes that can limit organizational impact
✔ How to build organizational capacity before pursuing major growth or fundraising initiatives
✔ Fundraising misconceptions that may be holding nonprofits back
✔ How to determine whether your organization is ready for a capital campaign
✔ Warning signs that it may be time to pause before launching a major campaign
✔ Strategies for engaging boards in fundraising and philanthropy
✔ How nonprofits can balance annual giving, major gifts, grants, events, and corporate partnerships
✔ Emerging fundraising trends and where nonprofit leaders should focus their attention
✔ What nonprofit leaders can learn from yoga about resilience, mindfulness, and balance
✔ Practical ways to pursue ambitious goals without burning out your team—or yourself

Don't forget!

If you enjoyed this episode of Nonprofit Nation, subscribe to the podcast, leave a review, and share this conversation with a nonprofit leader, fundraiser, or board member who could use a little inspiration around sustainable growth and leadership.

Because growing your nonprofit shouldn't mean burning out the people who make the mission possible.

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Storytelling is one of the most powerful ways nonprofits can connect with supporters, but too often, organizations struggle to tell stories that truly resonate.

In this episode of Nonprofit Nation, Julia Campbell sits down with Nicholas Bruneau, communications consultant and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. Drawing from his experience working with organizations such as the United Nations, the World Bank, the European Union, and nonprofits around the world, Nicholas shares practical strategies for creating authentic, ethical, and impactful stories that move people to care—and take action.

Together, Julia and Nicholas explore why storytelling should be a year-round practice rather than a last-minute campaign tactic, how nonprofits can uncover compelling stories hiding in plain sight, and why focusing on people, progress, and purpose creates stronger connections than simply sharing information.

Whether you're a communications professional, fundraiser, executive director, or marketer, this episode is packed with actionable ideas you can start implementing immediately to strengthen your organization's storytelling strategy.

In this episode, you'll learn:

• Why storytelling is essential for building trust and inspiring action.
• Common storytelling mistakes nonprofits make—and how to avoid them.
• Where to find meaningful stories within your organization and community.
• How to create a simple storytelling system instead of scrambling before every campaign.
• Best practices for ethical storytelling that preserves dignity and centers the people behind the story.
• The Challenge → Solution → Impact framework for crafting memorable narratives.
• How to transform awareness into engagement, advocacy, and donations.
• Storytelling formats that are performing well today, including short-form video and behind-the-scenes content.
• Practical habits every nonprofit communicator can adopt to become a stronger storyteller.

Resources Mentioned

• Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact
• Storytelling Course: engagewithimpact.com/storytelling

About Nicholas Bruneau

Nicholas Bruneau is a communications consultant, trainer, and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. He helps nonprofits and mission-driven organizations strengthen their digital communications through ethical, audience-centered storytelling that inspires action.

Throughout his career, Nicholas has partnered with organizations including the United Nations, the World Bank, the European Union, and numerous nonprofits and advocacy organizations around the world. His work focuses on helping organizations communicate their mission more effectively, build stronger relationships with supporters, and create lasting impact through strategic storytelling.

Connect with Nicholas Bruneau

If you enjoyed this conversation and want to learn more about Nicholas's work, you can connect with him and explore his storytelling resources below:

🌐 Website: engagewithimpact.com
📖 Learn more about: Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact
🎓 Storytelling Course Waitlist: engagewithimpact.com/storytelling

Follow Nicholas for more insights on ethical storytelling, digital communications, and practical strategies to help your nonprofit tell stories that inspire action and create meaningful, lasting impact.

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What if the future of fundraising isn't about finding the perfect answer—but about creating space to ask better questions?

In this episode of Nonprofit Nation, Julia Campbell sits down with longtime nonprofit leader and innovator Tim Sarrantonio, founder of the Generosity Spectrum, to explore a new approach to professional development, generosity, and community learning. Together, they discuss why nonprofits need more opportunities to practice difficult decisions, build trust, and learn collaboratively rather than simply consuming more information.

Tim shares the inspiration behind the Generosity Spectrum and its flagship experience, the Generosity Roundtable an interactive, scenario-based learning environment where nonprofit professionals navigate real-world challenges through storytelling, role-play, and peer discussion. Instead of focusing on finding a single "right" answer, participants develop the judgment, empathy, and confidence needed to lead in an increasingly complex nonprofit landscape.

Julia and Tim also explore how AI, social media, and rapid technological change are reshaping the nonprofit sector, why trust is becoming one of the organization's most valuable assets, and what joyful, community-centered learning can look like for today's nonprofit leaders.

Whether you're a fundraiser, nonprofit marketer, executive director, or simply passionate about building stronger communities, this conversation offers a refreshing perspective on practicing generosity in uncertain times.

In this episode, you'll learn:

• Why Tim founded the Generosity Spectrum and the challenges it aims to solve.
• How the Generosity Roundtable uses storytelling, role-play, and collaborative learning to strengthen nonprofit leadership.
• Why traditional professional development often falls short—and what can work better.
• The connection between generosity, trust, and thriving communities.
• Lessons nonprofits can borrow from industries like medicine and aviation, where professionals practice difficult decisions before facing them in real life.
• How AI, social media, and emerging technology are changing the way nonprofits engage supporters.
• Why creating safe spaces to experiment, reflect, and learn together is critical for the future of the sector.
• What attendees can expect from the Generosity Roundtable at this year's Nonprofit Social Media Summit.

About Tim Sarrantonio

Tim Sarrantonio is the founder of Generosity Spectrum, an initiative dedicated to helping nonprofit professionals learn, connect, and grow through collaborative experiences. A longtime leader in the fundraising and nonprofit technology space, Tim has spent his career exploring the intersection of generosity, storytelling, and innovation.

Through projects like the Generosity Roundtable, he is creating new ways for nonprofit practitioners to build judgment, empathy, and stronger relationships by practicing real-world scenarios in a collaborative environment. His work encourages nonprofit leaders to embrace curiosity, strengthen trust, and navigate an ever-evolving sector with confidence and community.

Connect with Tim

Learn more about the Generosity Spectrum and explore the upcoming Generosity Roundtable experience:

https://www.generosityspectrum.org/password

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Nonprofits are doing incredible work, but if your messaging isn't clear, your impact can easily get lost.

In this episode of Nonprofit Nation, Julia sits down with Ian Stewart, Founder and CEO of Whole Brand Agency and a StoryBrand Certified Guide, to discuss why clear messaging is one of the most powerful fundraising tools nonprofits can have.

Ian explains how confusing language can unintentionally create barriers for donors and supporters, making it harder for them to understand your mission and take action. Drawing from the StoryBrand framework, he shares practical strategies to simplify your messaging, position your donors as the heroes of your story, and create communications that inspire generosity without oversimplifying your mission.

Whether you're planning your next fundraising campaign, refreshing your website, or simply trying to communicate your impact more effectively, this episode offers actionable advice to help your nonprofit connect with the right audience and increase donor engagement.

In this episode, you'll learn:

• Why confusing messaging hurts donor engagement and fundraising.
• The fundamentals of the StoryBrand framework for nonprofits.
• How to simplify complex missions without losing authenticity.
• Tips for creating fundraising campaigns with clear, compelling messaging.
• How storytelling strengthens donor relationships.
• Practical exercises to help clarify your nonprofit's message today.
• Why positioning your donor as the hero leads to stronger engagement.
• How to evaluate whether your current messaging is actually working.

About Ian Stewart

Ian Stewart is the Founder and CEO of Whole Brand Agency, a StoryBrand Certified Guide, and host of the Whole Brand Podcast. He helps organizations clarify their messaging, build trust, and create marketing that keeps their brands top of mind.

Throughout his career, Ian has worked with organizations including the PGA Tour, the University of Colorado, and nonprofits such as America's Kids Belong, Colorado Youth Outdoors, and the Denver Institute of Work and Faith. His passion lies in helping mission-driven organizations communicate with clarity, build meaningful relationships, and grow with intention.

Connect with Ian Stewart

Website: https://wholebrand.agency/

StoryBrand for Nonprofits: https://wholebrand.agency/sbnonprofit/

LinkedIn: https://linkedin.com/in/ianstewart12

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Fundraising doesn't have to feel like a constant race.

In this episode of Nonprofit Nation, Julia Campbell sits down with Chad Barger, fundraising strategist, speaker, and founder of Productive Fundraising, to explore why slowing down may actually be the key to raising more money and building stronger donor relationships.

Inspired by the principles of Slow Productivity, Chad introduces the concept of Slow Fundraising, a more intentional, sustainable approach that helps nonprofit organizations focus on what truly moves the needle instead of getting caught in an endless cycle of more campaigns, more events, and more asks.

Together, Julia and Chad discuss how nonprofit leaders can reduce burnout, prioritize meaningful donor stewardship, and create fundraising cultures that value quality over quantity. They also explore how technology and AI can support fundraising efforts without replacing the human connection that donors value most.

Whether you're a development professional, executive director, or nonprofit leader looking to create healthier fundraising practices, this conversation offers practical strategies for building a more sustainable path to long-term success.

In This Episode, You'll Learn:

• Why doing more isn't always the best fundraising strategy.
• What "Slow Fundraising" really means and why it matters.
• How to identify the fundraising activities that have the greatest impact.
• The connection between fundraiser burnout and organizational culture.
• Why quality donor relationships outperform constant activity.
• How nonprofit leaders can build healthier, more sustainable fundraising teams.
• The role AI and technology should play in supporting—not replacing—human relationships.
• Practical ways to simplify fundraising while improving long-term results.

About Chad Barger

Chad Barger is the Chief Strategist and Owner of Productive Fundraising, where he helps nonprofit professionals fundraise more efficiently and effectively through practical, research-based strategies. An internationally recognized speaker and trainer, Chad specializes in helping small and mid-sized nonprofits improve fundraising performance while creating healthier, more sustainable development programs.

He teaches fundraising at Messiah University and is one of only a select group of fundraising professionals worldwide to hold the prestigious Advanced Certified Fund Raising Executive (ACFRE) credential. Through coaching, consulting, and speaking, Chad equips nonprofit leaders with actionable strategies to strengthen donor relationships, improve productivity, and reduce burnout.

Resources & Connect with Chad

🌐 Website: https://productivefundraising.com/

📖 Book: https://amzn.to/43ND8u2

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