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Design thinking flips product development on its head. Instead of starting with features or tech, it starts with real people — their needs, frustrations, and behaviors.

In this episode, we explore how this approach reshapes the way great products are built, from startups to global brands. You’ll learn how to uncover hidden problems, frame better questions, and bring ideas to life through fast, low-risk experimentation.

Whether you're designing an app, a service, or a business model, design thinking helps you stop guessing and start building with purpose. No jargon. No fluff. Just practical insights to help you create something people actually care about.

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In this episode of the Non-Tech Club Podcast, we demystify DevOps for non-technical founders.

Learn why understanding DevOps fundamentals can be a game-changer for your startup, even if you've never written a line of code. Discover how DevOps impacts your speed to market, customer trust, and burn rate through real-world examples.

We'll share actionable strategies for improving your startup's technical operations without needing to become a technical expert yourself. Whether you're just starting out or scaling up, this episode will help you ask the right questions and make better decisions about how your product gets from your developers to your customers

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Beyond the technical questions lies a psychological game most founders don't see coming. In this revealing 8-minute episode, we explore the hidden social dynamics of technical due diligence meetings and the unspoken signals VCs are looking for when evaluating non-technical founders. Learn the confidence tricks that work even when you don't know the answers.

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Every non-tech founder faces this million-dollar question: should you build custom software or buy off-the-shelf solutions? Make the wrong choice and watch your runway disappear! In this game-changing episode, we break down the EXACT decision framework successful founders use to make this critical choice without technical expertise. You'll discover the hidden costs nobody talks about, the "build what differentiates" rule that saves founders thousands, and the hybrid approach that gives you the best of both worlds.

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Ever walked out of an investor meeting feeling great, only to get rejected days later? In this eye-opening episode, I reveal the hidden psychological factors that cause investors to pass on promising startups.

You'll discover:

• The real story behind those polite "not a fit for us" rejection emails
• 5 invisible filters investors use to make decisions in minutes
• How to flip rejection factors into compelling reasons to invest
• Tactical ways to position your startup that go beyond just explaining your product

Whether you're actively fundraising or preparing for the future, these insights will transform how you approach investor conversations. I break down the psychological triggers that drive investment decisions and show you how to craft a pitch that speaks directly to what investors are really evaluating.

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Want to know a secret? Some founders are getting VCs excited without having any users. Wild, right?

In this quick episode, we're breaking down three powerful ways to prove your startup's worth - without the usual "show me your user growth" conversation. You'll learn exactly how to land big partnerships, run pilot programs that actually convert, and get those golden Letters of Intent that open doors.

If you're tired of hearing "come back when you have more users," this one's for you. In just 5 minutes, you'll discover the alternative validation methods that smart founders are using... and how you can do the same.

Perfect for founders who want to move fast and prove their worth, without spending months (and cash) chasing user numbers.

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In this episode, we're flipping the script on startup metrics. Forget vanity metrics and technical jargon – we're diving into the five essential numbers that actually drive investor decisions and business success.

In just 5 minutes you'll discover:

• The profit margin benchmark that makes investors lean forward
• Why customer acquisition costs vary dramatically by market (and what to aim for)
• The magic ratio between customer value and acquisition cost
• The real startup costs (hint: it's less than you think)
• How successful companies scale without massive spending

Perfect for founders who want to understand what truly matters in their numbers, backed by real industry data.

Sources mentioned:

• OpenView SaaS Benchmarks
• Paddle Analytics
• ChartMogul's SaaS Growth Report
• Startup Genome Global Report
• SaaS Capital Growth Report

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Raising money isn’t just about landing a big-name VC—it’s about finding the right investor who truly believes in you and your vision. 💡 The kind of investor who brings more than just money to the table—mentorship, connections, and long-term support.

In this episode, we dive into:
💰 How angel investors quietly injected $22 billion into startups—and how to tap into this funding
🔍 Why looking beyond traditional VC firms could lead to unexpected opportunities
🎤 The secret to pitching in a way that connects emotionally, not just financially
🤝 How to build investor relationships that go beyond the check and turn into long-term partnerships

If you're tired of cold pitching and chasing the wrong investors, this episode will give you a fresh approach to attracting the right funding. Hit play now!