Timestamps

0:00 Introduction to Steve

00:55 What was it like joining SISTRIX in 2018?

02:30 The competition from Google, Europe and artificial intelligence over the last 12 months

03:40 How has that competition impacted your marketing strategies?

07:30 How did you decide your approach?

09:37 Making or breaking news

11:45 Notable successes from the SISTRIX data team

17:10 Insights into the competition in search engines

21:25 The future for Google and discussions on AI overviews

39:44 SISTRIX charity

Steve and SISTRIX

https://www.linkedin.com/in/stevechippy/

https://x.com/chippy

https://www.linkedin.com/company/sistrix/

https://www.sistrix.com/

All our links

Website = ⁠⁠⁠18.agency⁠⁠⁠

LinkedIn = ⁠⁠⁠https://www.linkedin.com/company/eighteenagency/⁠⁠⁠

Spotify = ⁠⁠⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠⁠⁠

YouTube = ⁠⁠⁠https://www.youtube.com/@18.agency⁠⁠⁠

X = ⁠⁠⁠https://x.com/eighteenagency⁠⁠⁠

Instagram = ⁠⁠⁠https://instagram.com/eighteenagency⁠⁠⁠

TikTok = ⁠⁠⁠https://www.tiktok.com/@eighteenagency

Timestamps

00:00 Introduction to Mark Williams-Cook

00:31 How Mark started doing SEO 20+ years ago

11:05 How Mark's role at Candour evolved over time

17:07 Discussion on the pairing of SEO and PPC

24:16 Mark's views on content

38:56 Wrapping up

Mark and Candour's links

https://www.linkedin.com/in/markseo/

https://i83.uk/

https://withcandour.co.uk/

All our links Website = ⁠⁠18.agency⁠⁠

LinkedIn = ⁠⁠https://www.linkedin.com/company/eighteenagency/⁠⁠

Spotify = ⁠⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠⁠

YouTube = ⁠⁠https://www.youtube.com/@18.agency⁠⁠

X = ⁠⁠https://x.com/eighteenagency⁠⁠

Instagram = ⁠⁠https://instagram.com/eighteenagency⁠⁠

TikTok = ⁠⁠https://www.tiktok.com/@eighteenagency

Timestamps 00:00 Introduction to Joe Davies, CEO of fatjoe.com

00:37 Discussing Joe's agency community on skool.com called Agency Scalers

03:36 Joe's 30 day YouTube video a day challenge

08:38 How Joe manages his time as CEO of FATJOE

10:32 Joe on personal branding and his personal brand

12:34 Artificial intelligence

17:37 How Joe first started FATJOE

20:45 Discussing the deliverables model and how the FATJOE service gets fulfilled

23:17 The type of clients FATJOE has and a deep-dive into link building

31:18 Any horror stories?

33:05 The death of niche sites in 2024

36:08 Any bullshit that Joe has spotted recently Joe and FATJOE's links

https://www.joedavies.com

https://youtube.com/channel/UCbGZfIqLmFMvHimAE5GUpeQ

https://www.linkedin.com/in/joe-davies-seo/

https://www.scalers.so

https://www.x.com/fatjoedavies

https://www.fatjoe.com

All our links Website = ⁠18.agency⁠

LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

YouTube = ⁠https://www.youtube.com/@18.agency⁠

X = ⁠https://x.com/eighteenagency⁠

Instagram = ⁠https://instagram.com/eighteenagency⁠

TikTok = ⁠https://www.tiktok.com/@eighteenagency

Cal and Monty chat about Monty's recent BBC interview on renting in the UK, SEO in education and more. Timestamps 00:00 Intro 00:12 Monty's recent BBC interview 06:00 Grinding to grow our business 10:46 How we manage our client relationships 12:31 Are client relationships discussed in universities? 16:47 Why don't universities cover SEO? 27:07 When people can't grasp SEO 36:00 Cal's SEO qualification story 38:24 Leaving university and joining Eighteen 40:20 Wrapping up All our links Website = 18.agency

LinkedIn = https://www.linkedin.com/company/eighteenagency/

Spotify = https://podcasters.spotify.com/pod/show/nobullshitseo

YouTube = https://www.youtube.com/@18.agency

X = https://x.com/eighteenagency

Instagram = https://instagram.com/eighteenagency

TikTok = https://www.tiktok.com/@eighteenagency

Jon Cunningham, founder of FlowFlows, discusses his experiences living with and working through the struggles of ADHD, along with the difficulties attaining ADHD medication.

Cal, with this episode, has fulfilled a career-long dream by meeting and chatting SEO with industry legend Barry Schwartz.

All our links Website = ⁠18.agency⁠

LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

YouTube = ⁠https://www.youtube.com/@18.agency⁠

X = ⁠https://x.com/eighteenagency⁠

Instagram = ⁠https://instagram.com/eighteenagency⁠

TikTok = ⁠https://www.tiktok.com/@eighteenagency

John Hutson, from Ink Digital, makes an appearance in this episode of No bullshit SEO. Chatting about how he came to work in the SEO and marketing space, Google's recent AI debacle and the future of search.

All our links Website = ⁠18.agency⁠

LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

YouTube = ⁠https://www.youtube.com/@18.agency⁠

X = ⁠https://x.com/eighteenagency⁠

Instagram = ⁠https://instagram.com/eighteenagency⁠

TikTok = ⁠https://www.tiktok.com/@eighteenagency

This time, Cal's chatting with the digital marketing powerhouse, Mark A Preston. Covering Mark's serendipitous entry into SEO in 2001, snowballing into his massive success in the industry and the lay-of-the-land in SEO in the present day.

All our links Website = ⁠18.agency⁠

LinkedIn = ⁠https://www.linkedin.com/company/eighteenagency/⁠

Spotify = ⁠https://podcasters.spotify.com/pod/show/nobullshitseo⁠

YouTube = ⁠https://www.youtube.com/@18.agency⁠

X = ⁠https://x.com/eighteenagency⁠

Instagram = ⁠https://instagram.com/eighteenagency⁠

TikTok = ⁠https://www.tiktok.com/@eighteenagency