What if you could build a thriving PT practice without ever owning a clinic?

Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.

Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.

Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.

You'll learn:

• Why home-based care changes the patient relationship for the better
• The #1 marketing channel and referral strategies fueling Covell Care's growth
• How to manage and empower a mobile PT team
• Key operations to nail before going mobile
• Krista's big goals for Covell Care in 2026

About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.

Connect with her on LinkedIn.