Sales techniques have come a long way over the years. Methods are one thing, but the pschology as to why and what works best is another.

Sales development is impossible without getting to know your customers better, learning the reasons they buy your products or ignore your store. Different types of buyers exist, and by knowing these types, a business can analyse the psychological triggers that will motivate consumers to buy more and come back again.

The process of making even a small purchase is complicated and consists of several stages that can include considering buying, overcoming doubts and the final decision, factoring inthe extent of investment. Investigating those patterns isn’t easy, but if you succeed you’ll have a powerful tool that will increase your sales dramatically.

In this episode we welcome 𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗴𝘂𝗲𝘀𝘁 Julian Van Der Waal, who is business strategist, lead generation and sales specialist. He has built a number of businesses and worked with over a thousand others to support their growth. . He brings his expertise to a topic we have been requested to address by a number of keen listeners.

Our panel includes our regular experts giving their perspective;

- Anthony Perl - Marketing and engagement

- Yuriy Tyurin - Business systems

- Pierre De Villiers - Financial

Podcast series available on Apple, Google, Spotify and Anchor

If you have a topic you would like us to discuss in future episodes, please add it in the comments below or connect with any of the regular panelists and message us directly.