No One Ever Said: "This Place Smells Amazing ... I want to Leave."
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No One Ever Said: "This Place Smells Amazing ... I want to Leave."
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Most businesses spend a fortune on how a space looks.
Very few think about how it feels.
In Episode 1 of Running It, Ozge McAree talks about first impressions, scent, memory, emotion, and why people often decide how they feel about a business before a single word is spoken.
From luxury hotels and corporate lobbies to clubs, clinics, gyms, retail stores and commercial spaces, Ozge shares real stories from the world of hygiene and premium scenting — and why scent has become one of the most powerful, overlooked parts of customer experience and branding.
This isn’t about candles or air fresheners.
It’s about psychology.
Because people might forget what they saw… but they rarely forget how a place made them feel.
And as Ozge says:
“No one ever walks into a place, says it smells amazing… and wants to leave.”
Then underneath, add this final line:
Follow Running It on Spotify and Apple Podcasts for new weekly episodes on business, mindset, leadership, human behaviour, sales, performance, branding and the lessons learned while building a business in the real world.