What You’ll Hear in This Episode:

• [00:00:00] — Welcome to Cali Sober Mom: Monica and Britney introduce the episode and today’s guest, Shelby, founder of Betty Bloom and marketing director for Happy Days Dispensary.
• [00:01:00] — Regional Perspectives: How Shelby’s work in New York compares to Monica’s experience in the South and Britney’s in the Midwest.
• [00:06:31] — Navigating the Cannabis Industry: Shelby breaks down the three segments of the cannabis market—illicit, cooperative, and traditional—and how she balances them.
• [00:07:59] — Women Leading the Charge: The role of women in driving the growth of the cannabis industry and why it’s crucial to support women-led initiatives.
• [00:10:49] — Patriarchal Norms in Business: Why some cannabis brands still cater to outdated male-dominated marketing and how women are challenging this.
• [00:12:41] — The Challenges of the South: Britney and Monica discuss the cultural hurdles women face in more conservative regions.
• [00:16:50] — Aligning with Your Values: Shelby shares her experience of breaking off professional relationships that don’t align with her values.
• [00:18:02] — Building Community with Betty Bloom: How Shelby’s work with Betty Bloom creates educational and fun spaces for women to explore cannabis.
• [00:22:32] — Consumer Confusion: The lack of communication between hemp and cannabis markets and its impact on consumers.
• [00:23:23] — The Power of Relatability: Why Monica’s relatable approach to cannabis education is so effective in breaking down barriers.
• [00:24:42] — Finding Yourself: Monica shares her personal journey of embracing authenticity and helping other women do the same.
• [00:26:21] — Closing Thoughts: Shelby and Monica reflect on the importance of owning your voice, finding your people, and staying true to yourself.

Call to Action:
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Resources and Links:

• Betty Bloom – Learn more about Shelby’s work and upcoming events.
• Shelby Poole
• Have a question or story to share? Send us a message; we’re all open books!

Where to find Monica -

Cali Sober Mom Youtube

Cali Sober Mom Website

Cali Sober Mom - Instagram

Monica Olano - LinkedIn

Where to find Britney:

Imperfect Inspiration Website

Imperfect Inspiration - Tiktok

Imperfect Inspiration - Instagram

Britney Brown - Instagram