Trust, without the theatre

A candid conversation with Charlie Martin on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications.

In this episode, we explore why sustainability communication is breaking down, and how organisations can rebuild trust by being specific, evidence-led, and brutally honest about what still is not working.

From greenwashing to greenhushing, Charlie lays out a practical blueprint for responsible comms, and makes the case that transparency is not just safer, it is the only way progress becomes shareable, learnable, and real.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream, looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains.

So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose. And when your values are built spending summers in the Finnish archipelago, you are going to prioritise nature and health in the work you do.

We talk about functional shots, about Tony's Chocoloneley and the Cacao Open Chain, about how and why ginger and turmeric are grown in Peru, and about how to support manufacturing partners around the world as you scale.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

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93% of leaders say their organisations aren’t ready for AI.

But what’s really holding them back?

In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale.

Together, we explore:

• Why organisations are stuck in ‘AI theatre’ while real value goes untapped
• The behavioural and structural barriers to adoption
• What’s behind the disconnect between exec ambition and delivery reality
• Why AI isn’t a tool. It’s a strategy.

🔍 The data is fascinating.

The conversations that followed? Even more so.

We talk readiness (just 7% feel confident). Responsibility. Trust. Fear. Hope. And the kind of leadership required to break the inertia loop.

🎧 If you’re in strategy, consulting, data, digital, or any leadership role navigating AI — this one’s a must-listen.

Because it’s not about the tech.

It’s about what you choose to do with it.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

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From soil to systems to storytelling, this one gets under your skin

In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up.

From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the small seeds of change that shift entire systems.

Because regeneration doesn’t start in policy or spreadsheets.

It starts underfoot.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Power isn't always what you might expect

In this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy.

They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no.

It’s sharp, warm, and full of truth. Because if we want an energy system that works for everyone, we need to look at who’s in the room — and who’s still climbing back down the wind turbine to find a toilet.

This is behaviour change from the inside out.

And it matters.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

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Cut to the Feeling: How Great Ads Get Under Your Skin

Guest: Darren Savage, Strategy Lead at BH&P

Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin.

In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns that truly work.

From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered — they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style.

Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Welcome to Inside Out Impact

Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens.

If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Send us a text

Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right.

In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world.

For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.