Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn.

The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website.

Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.

In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies.

He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles.

He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn.

Aligning both teams can lead to achieving goals and bonuses consistently.

Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market.

He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.