Nina Grünberger: Building Brands, Stories, and the Future of Children’s Publishing
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Nina Grünberger: Building Brands, Stories, and the Future of Children’s Publishing
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In the third episode, Carlo Carrenho and Rüdiger Wischenbart sit down with Nina Grünberger, co-CEO of Swiss children’s publisher NordSüd, for a candid conversation about brands, leadership, and the evolution of children’s publishing. From her journey through journalism, marketing, and publishing to leading one of Europe’s most respected picture-book houses, Grünberger explains why publishers should think like brands, how corporate culture shapes successful companies, and why storytelling extends far beyond the printed page. The episode explores the global success of children’s intellectual property, NordSüd’s international strategy and recent acquisition by Ravensburger, the importance of partnerships in a rapidly changing media landscape, and why publishers need to better understand their readers through data. Along the way, she reflects on generational leadership, cross-cultural management across Austria, Germany, and Switzerland, and the enduring power of children’s books to shape lives.