『Nike: How a $35 Drawing Built a Billion-Dollar Fortune』のカバーアート

Nike: How a $35 Drawing Built a Billion-Dollar Fortune

Nike: How a $35 Drawing Built a Billion-Dollar Fortune

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In 1971, a track coach poured liquid rubber into his wife's waffle iron. In the same year, a design student was paid thirty-five dollars for a checkmark that would become one of the most recognized symbols in the world. This is the origin story of Nike: the 0 loan that became Blue Ribbon Sports, the near-fatal supplier break, the logo Phil Knight said he didn't love, and the name that almost was — Dimension Six. Part history, part hustle, all profit.
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