This episode of Inside the Win features Sam Nelson and Michael Baillargeon discussing a major customer success story that began with a casual conversation at a barbecue. They detail how a transportation company with 12-13 New England locations was struggling with fragmented UCaaS contracts - each site had different pricing and end dates on the same platform. Through strategic consultation, they identified key pain points including dispatchers being tied to physical phones, multiple disconnected applications, and inability to work remotely between locations. The solution involved consolidating contracts under a unified platform with advanced features like call recording, sentiment analysis, and multi-channel communication (SMS, email, voice). What started as a $2,500 MRC opportunity created a domino effect, expanding from New England to Texas, the Midwest, and Southeast. The company has 150-175 total locations with 30-40 already converted, turning this into a six-figure contract within 18 months. The episode emphasizes the importance of early engagement and understanding customer workflows to identify transformation opportunities.

In this episode, Josh Lupresto and Chris White discuss the concept of 'Other Centered Selling,' a transformative approach to sales that prioritizes the needs and interests of the customer over traditional self-centered sales tactics. Chris shares his journey from IT professional to sales engineer and author, emphasizing the importance of serving others in the sales process. The conversation explores practical applications of this mindset, the significance of resetting priorities before meetings, and the value of focusing on fundamentals in sales.

Inside the Win takes you behind the scenes as Telarus experts break down real customer challenges and reveal how strategic partnerships turn ambitious ideas into real-world success. In this episode, VP of Networking & Mobility Graeme Scott and Senior Engineer Brinton “Gundy” Gunderson explore a seemingly simple request for a massive 10-gig circuit that led to uncovering a rapidly growing startup with a thin DevOps-led IT team. What began as a bandwidth question evolved into a full architectural deep dive, connecting gaps between construction managers, IT stakeholders, and operational teams. The Telarus team uncovered critical needs around resiliency, network design, security, access control, and site-deployment timelines that fiber alone couldn’t support. By listening closely and educating the client through each phase, the team transformed a single-circuit inquiry into a million-dollar infrastructure opportunity with ongoing recurring revenue. This episode highlights how curiosity, collaboration, and solution mapping can unlock long-term strategic wins for partners and customers alike.