『Next Best Action: How Banks and Credit Unions Adapt, Evolve, and Grow』のカバーアート

Next Best Action: How Banks and Credit Unions Adapt, Evolve, and Grow

Next Best Action: How Banks and Credit Unions Adapt, Evolve, and Grow

著者： Alex Jimenez
無料で聴く

Next Best Action is a podcast about the people rethinking how banks and credit unions build stronger relationships. Hosted by Alex Jimenez, Managing Director of Consulting at Finalytics.ai, each episode features candid conversations with executives, marketers, digital leaders, and innovators shaping the future of financial services. From engagement and growth to loyalty and digital transformation, the show explores what it takes to build better banking.Alex Jimenez マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • Why do Digital Banking Transformations Stall Before they Even Start?

    Why do Digital Banking Transformations Stall Before they Even Start?
    2026/07/09
    The technology is often the easiest part. The real obstacles are culture, leadership, and the invisible rules that govern how people work.In this episode of Next Best Action, host Alex Jimenez sits down with CarrieAnne Cormier, founder of BankSmart Studio and former COO of IC Credit Union. Together, they pull back the curtain on why so many digital transformations at community banks and credit unions fail to gain momentum. CarrieAnne shares hard-won lessons from the trenches, from her early days at Avidia Bank to her COO role, revealing that the biggest red flags have nothing to do with the tech stack. From "analysis paralysis" and misaligned language to leaders who don't use their own apps, this conversation is a masterclass in what it actually takes to create a culture of digital transformation.If you're a banking leader frustrated by slow progress, endless meetings, or a team that treats digital like a "side project," this episode is your wake-up call.Key TakeawaysCulture determines the success of digital transformation long before technology does.Clear, consistent communication prevents unrealistic expectations and stalled projects.Employees should actively use and understand the digital products they recommend to customers.Following customer behavior and market trends matters more than relying on outdated marketing assumptions.In This Episode:[00:00] Welcome and guest intro[00:47] BankSmart Studio origin[01:59] Why transformations stall[02:47] Culture red flags[04:07] Decision fatigue trap[05:35] Momentum in the trenches[07:30] Language alignment matters[09:44] Leadership ownership[11:20] Digital as side project[12:50] Cross functional tech table[14:31] Who owns digital[17:11] Picking the right vendors[19:12] Culture that enables change[20:08] Use your own tech[22:30] Lightning round[25:34] One step forward challenge[26:44] Wrap up and thanksNotable Quotes[08:29] "A lot of it is the same platform, color-coded with new wallpaper." — CarrieAnne Cormier[11:38] "Digital is still being treated like a side project at most organizations." — CarrieAnne CormierOur GuestCarrieAnne Cormier is the founder of BankSmart Studio, where she helps banks and credit unions navigate digital transformation through coaching, consulting, and practical leadership insights. A former Chief Operating Officer at IC Credit Union and Vice President of Retail Operations and Strategy at Avidia Bank, she brings executive-level experience leading digital initiatives, organizational change, and operational strategy. Carrie also hosts The Carrie Show on YouTube, where she explores the future of banking with candid conversations and actionable advice.Finalytics.ai is the financial intelligence layer beneath the digital experiences that community banks and credit unions use to grow. The platform understands each user's behavior, predicts what they need next, and orchestrates the right experience across every channel, from the public website to online banking to email. Every decision is governed, explainable, and tied to a funded outcome. The results are measured, not projected: institutions on the platform have seen up to 26.7x lift in funded loans from AI-assisted discovery. The intelligence compounds with every decision, which means the platform gets smarter the longer it runs.Next Best ActionLinkCarrieAnne CormierLinkedInBankSmart StudioThe Carrie Show (YouTube)Alex JimenezFinalytics.aiLinkedInAbout Alex JimenezAlex Jimenez is Managing Director of Consulting at Finalytics.ai, where he helps credit unions and community banks translate behavioral data into growth strategies. He has spent 29 years in financial services, holding senior roles at Bank of America, Zions Bancorporation, Backbase, and EPAM. He has chaired the Consumer Bankers Association's Digital Channel Committee and served as a founding member of the American Bankers Association's Fintech Committee.About Finalytics.ai
    続きを読む 一部表示
    27 分
  • How Digital Plays a Big Role in How Community Institutions Provide Relationship Banking

    How Digital Plays a Big Role in How Community Institutions Provide Relationship Banking
    2026/06/25
    What happens to relationship banking when the branch disappears and everything moves to a screen? For nearly two decades, banks have been racing to digitize, but something fundamental has been lost along the way, the human connection that built trust in the first place.In this premiere episode of Next Best Action, host Alex Jimenez sits down with Scott Hurlbert, SVP of Digital Channels at Provident Bank and a 19-year veteran of digital banking. Together, they explore how community banks and credit unions can bridge the gap between high-tech convenience and high-touch relationships. From navigating mergers to leveraging data for personalization, Scott shares hard-won lessons on what it really takes to build trust when there's no banker in the room.If you're a banking leader trying to compete with the J.P. Morgan's of the world while staying true to your community roots, this conversation is your playbook.Key TakeawaysTrust is the foundation of relationship banking, regardless of channel.Don't solve the same problems as the mega-banks. Leverage your advantages.Employees must use the technology they're selling.Mergers demand a people-first approach before anything elseOmni-channel is about eliminating friction, not just connecting systems.Personalization is about emotional connection, not just data relevance.Failure only becomes valuable when you allow yourself to feel it.In This Episode:[01:17] Introduction to digital banking’s evolution[02:07] Defining digital relationship banking[03:31] Deepening digital relationships[05:03] The role of open banking[06:12] Competing with large banks on personalization[09:00] Investing in people and technology[10:45] Integrating brand into vendor platforms[12:03] Engaging employees with digital offerings[15:04] Managing culture during mergers[18:14] Creating a true omnichannel experience[21:52] Industry progress in digital relationship banking[24:05] Lightning round[25:27] A challenge to banking leaders Notable Quotes[15:39] "If you don't take care of your people, they won't take care of your customers. That goes to 11 in a merger and acquisition space." - Scott HurlbertResources and LinksAbout Our GuestScott Hurlbert is Senior Vice President of Digital Channels at Provident Bank in New Jersey, bringing 19 years of digital banking experience. He has navigated numerous mergers and acquisitions throughout his career, including the M&T acquisition of Peoples United and the Lakeland-Provident merger. Scott is a passionate advocate for putting people both employees and customers, at the center of digital transformation.Scott Hurlbert⁠LinkedIn⁠⁠Provident BankAbout Our HostAlex Jimenez is Managing Director of Consulting at Finalytics.ai, where he helps credit unions and community banks translate behavioral data into growth strategies. He has spent 29 years in financial services, holding senior roles at Bank of America, Zions Bancorporation, Backbase, and EPAM. He has chaired the Consumer Bankers Association's Digital Channel Committee and served as a founding member of the American Bankers Association's Fintech Committee.Alex Jimenez⁠⁠Finalytics.ai⁠⁠⁠⁠LinkedIn⁠⁠About ⁠Finalytics.aiFinalytics.ai is the financial intelligence layer beneath the digital experiences that community banks and credit unions use to grow. The platform understands each user's behavior, predicts what they need next, and orchestrates the right experience across every channel, from the public website to online banking to email. Every decision is governed, explainable, and tied to a funded outcome. The results are measured, not projected: institutions on the platform have seen up to 26.7x lift in funded loans from AI-assisted discovery. The intelligence compounds with every decision, which means the platform gets smarter the longer it runs.
    続きを読む 一部表示
    27 分
  • Trailer

    Trailer
    2026/06/11

    Next Best Action is a podcast about the people rethinking how banks and credit unions build stronger relationships. Hosted by Alex Jimenez, Managing Director of Consulting at Finalytics.ai, each episode features candid conversations with executives, marketers, digital leaders, and innovators shaping the future of financial services. From engagement and growth to loyalty and digital transformation, the show explores what it takes to build better banking.
    続きを読む 一部表示
    1 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません