This episode is a complete 15-part breakdown of how to sell your first digital product from scratch. I walk through how to choose the right product, validate demand, and price it for maximum conversions. You’ll learn why you don’t need a huge audience to make real money. I also cover launch strategy, promotion timelines, and common mistakes that kill first launches. If you’re a creator, founder, or newsletter writer aiming for your first $1k–$10k launch, this is for you.

Watch the full episode on YouTube linked here.

Watch my monetization masterclass here.

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>

Timestamps:
00:00 Introduction to Selling Digital Products
01:09 Building an Email List for Success
03:48 Understanding Your Audience's Needs
06:08 Types of Media Products
06:50 Pricing Your Product
08:15 Your Tech Setup
10:26 Overcoming the Need for Testimonials
11:31 Navigating Sales Without Being Salesy
12:25 Mastering Copywriting
13:56 Promoting Your Product Effectively
15:29 Establishing Credibility as a Seller
16:48 Your First Launch
18:26 Refunds and Customer Concerns
19:14 Creating a Minimum Viable Product
20:04 Validating Your Product Idea
20:53 Running a Pre-Sale for Your Product

In this video, I break down why so many people hesitate to start a newsletter— and why that fear once held me back too. You’ll learn the biggest advantages of launching one, from owning your audience to building a scalable, high-profit media business with multiple revenue streams. I also share my full journey, including early failures, the lessons that changed everything, and how my newsletter eventually grew to 50,000+ subscribers and a multimillion-dollar business. By the end, you’ll understand not only why a newsletter can transform your income, but also how it accelerates your skills, opportunities, and long-term growth—no matter your starting point.

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>

Timestamps:
00:00 Overcoming the Fear of Starting a Newsletter
00:55 The Value of Owning Your Audience
04:03 Low Startup Costs + Big Income Potential
07:31 Scalability and Major Business Potential
09:18 Multiple Revenue Streams You Can Build
12:02 Building Skills Through Publishing
15:07 The Right Motivation for Starting a Newsletter
18:45 Personal Journey, Failures & Lessons Learned
22:05 Taking Action: Launching Your Newsletter

In this Q&A, we discuss the future of media and why newsletters, YouTube, and podcasts will dominate. Matt shares his MAGIC Framework for converting social followers into email subscribers. We discuss Beehiiv’s newest features, including dynamic content, native analytics, and its ad network. The Q&A also covers paywalls, reader behavior shifts, and the biggest newsletter design mistakes. Finally, Matt explains how to know when you’ve hit content–market fit and when to use paid acquisition.

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>

Timestamps & Questions:
00:00 Introduction
00:48 What do you think the future of media will look like?
04:39 How do you drive traffic from a discovery platform to your newsletter?
11:01 How do you recommend utilizing paywalls and gated content?
13:29 What’s the best new Beehiiv feature for smaller creators?
16:05 How do you know a discovery platform is working?
16:53 How should you utilize dynamic content?
19:08 Should Beehiiv integrate better with Shopify?
20:00 Does this put pressure on Kit and Substack to evolve?
22:03 What’s the most underrated moat a newsletter can have?
23:12 How will reader behavior change overtime?
25:01 How will B2B newsletter evolve?
26:38 Advice for someone sitting on an idea for 6 months?
28:32 How do you know when you have audience market fit?
30:04 When should you run paid ads?
31:53 What are the biggest design mistakes you see?