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Tired of setting New Year's resolutions that fail by February? You're not alone—research shows 91% of people abandon their goals within months. In this episode, host Alisha Carlson reveals why traditional resolutions fail and shares the exact framework that helps busy moms over 35 build sustainable fitness habits that actually stick.

If you've been caught in the cycle of "New Year, New You" followed by guilt and giving up, this episode will change everything. You'll learn the science behind identity-based habits, why motivation always runs out, and how to create momentum that lasts far beyond January.

What You'll Learn:

✅ Why 91% of New Year's resolutions fail (and the #1 mistake most women make in January)

✅ The research-backed approach to building lasting habits using identity-based goals instead of outcome-focused resolutions

✅ The "Foundational Three" habits specifically designed for women over 35 navigating perimenopause, busy schedules, and hormone changes

✅ How to break free from all-or-nothing thinking that derails your progress after one missed workout

✅ Why strength training matters more than cardio for women in perimenopause (backed by research from Dr. Gabrielle Lyon and Dr. Stacy Sims)

✅ The habit stacking technique that makes new behaviors effortless by attaching them to existing routines

✅ How to track progress beyond the scale with metrics that actually matter for long-term health

Resources Mentioned:

Book: Atomic Habits by James Clear
Program: The Strong[HER] Way Coaching Program → thestrongherway.com/fitandfueled
Special Offer: Use code TSW300 to save $300 on enrollment

Ready to break the cycle and build habits that actually last? Here's how to start:

1. Define your identity (not just your goals) - Who do you want to become?
2. Choose your Foundational Three habits - Make them small and specific
3. Create habit stacks - Attach new behaviors to existing routines
4. Track your identity votes - Build evidence of who you're becoming
5. Get support - Don't try to do this alone

Want more personalized support? Join The Strong[HER] Way Coaching Program where we build sustainable fitness and nutrition habits specifically for women over 35. Learn more at thestrongherway.com/fitandfueled

Connect with Alisha:

🌐 Website: thestrongherway.com
📧 Email: alisha@alishacarlson.com
📱 Instagram: @thestrongherway @alishacarlson_