New Year, Clear Prices: How "That's It!" Can Transform Your Marketing in 2025
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
New Year, Clear Prices: How "That's It!" Can Transform Your Marketing in 2025
-
ナレーター：
-
著者：
このコンテンツについて
Source: Mazor, G., Perez, D., & Kronrod, A. (2024). “That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications: Using “Containing Language” to Influence Perceived Price Complexity and Offer Fairness. Journal of Advertising Research, 64(4), 398–415. https://doi.org/10.2501/JAR-2024-025
Full Show notes: https://www.marketingsciencelab.org/p/new-year-clear-prices-how-thats-it
Happy New Year! As we launch into 2025, it’s a great time to freshen up our strategies and be certain our messaging has a laser focus on what we want to convey. Today, we'll explore a piece of research that uncovers a surprisingly simple way to build trust and improve sales. The study shows the kind of simple magic that can exist when we introduce small exclamations into our price communications! It's from the in December 2024, and in this study, phrases like “That’s it” or “Period” can really make a big difference in reducing the perceived price complexity while increasing a prospective buyer’s sense of fair exchange. Let’s discover how these small linguistic adjustments can have big impacts this new year.