Movie theaters across New Zealand are facing a puzzling paradox. Quality films with strong reviews aren't drawing audiences like they used to, and Liam Neeson's recent comedy "The Naked Gun" perfectly illustrates this challenge. Despite excellent marketing, positive word-of-mouth, and an impressive 88% approval rating, the film struggled to break $336,000 at the New Zealand box office while performing significantly better worldwide.

What's happening to our cinema attendance? It's not that movies are worse – it's that economic realities have shifted dramatically. As everyday expenses climb relentlessly, entertainment becomes a luxury many households simply can't justify. This economic pressure creates a particularly difficult environment for smaller theaters trying to showcase the overwhelming number of new releases competing for limited screen space.

There are bright spots on the horizon, however. "The Roses," starring Benedict Cumberbatch and Olivia Colman, brings fresh life to the classic "War of the Roses" concept with advance screenings already generating enthusiastic responses. For Father's Day, several options await including the heartwarming Australian film "Kangaroo" about a TV personality unexpectedly caring for an orphaned joey, and two compelling New Zealand documentaries: "Kaikoui Blood and Fire" following MMA fighters from the Far North, and "Life in One Chord" exploring the iconic Dunedin music scene through Shane Carter's career with Straitjacket Fits and Dimmer.

This diversity of upcoming releases highlights why the movie business remains so captivating despite its challenges – there's always something new to discover, discuss, and experience together. Whether you're drawn to adult comedies, family films, local documentaries, or horror franchises like the latest Conjuring installment, your local theaters are working harder than ever to bring these stories to life. Join us at Cathay Cinemas Kerikeri or Lido Cinemas Hamilton to support the magical experience that only the big screen can provide.

Book your tickets to the movies at Cathay Cinemas Kerikeri here - or at Lido Cinema Hamilton here!