『New Product Development: Build the Right Thing, and Build the Thing Right』のカバーアート

New Product Development: Build the Right Thing, and Build the Thing Right

New Product Development: Build the Right Thing, and Build the Thing Right

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概要

If a business creates a product or service, it's likely they have defined a New Product Development process. Chamberlain Group is no different, and this month we're discussing with Chuck Smith (Dir. Engineering, Program Management Office) and Jon Lee (VP, Experience Design & Creative) about the key components of NPD, what makes a strong process, and its evolution with a transforming business.

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